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  1. Brunette Bombshell 
  L’Oréal Professionnel Paris are introducing six new brunette shades to the Dia Color range, with natural reflects and up to 70% grey coverage.
Trade price: £12.40
  2. Effortless Styling 
  With copper titanium-coated floating plates and a negative-ion generator, The Futaria Wide Straightener from Hair Tools delivers glossy results. 
Trade price: £49.95 at Salon Supplies 
  
  3. Elgon 
 
  3. Hold it Right There 
  Elgon’s reimagined AFFIXX Capsule collection features five standout styling products, including AFFIXX 39 Shaper Fluid, designed to add hold. 
  Trade price: £7.15 
  4. Better Than Ever 
  The new Semi di Lino Style&Care range from Alfaparf Milano Professional boasts Style Guard technology, which forms a protective barrier. 
  RRP from: £11.90 
  
  5. Phantom Towels 
 
  5. Let’s Wrap it Up 
  Made from a microfibre material, Phantom Towels, which are 100% hair bleach and hair colour-proof, are now available in medium size. 
  RRP: £38 + VAT for a 10 pack 
  
  6. Shedid & Parrish 
 
  6. Style Saviour 
  Curl Styler from Shedid & Parrish contains corn starch complex which helps style retention and frizz reduction, plus shea butter for nourishment. 
  RRP: £15 
  
  7. Kent 
 
  7. Gold Standard 
  The pins in Kent’s latest launch, the limitededition Gold-Pinned Hairbrush, are made from 22k gold-plated copper pins to reduce static. 
  RRP: £50 
  
  8. R+Co 
 
  8. Define Your Style 
  Halfpipe from R+Co is an ultra-fine dry wax finishing spray which imparts volume, separation, and movement. 
  RRP: £25
  9. Pretty in Pink 
  Wella Professionals has added two new shades – Pink and Pink Blush – to its range of Color Fresh Masks. 
  RRP: £16 
  
  10. K18 
 
  10. Invisible Finish 
  K18’s new non-aerosol, scalp-friendly dry shampoo, AirWash, absorbs excess oil without white cast or build-up. 
  Trade price: £24 + VAT
  
  11. O&M 
 
  11. Brighten Up 
  O&M’s CLEAN.tone in Light Platinum is a tinted conditioning treatment that instantly refreshes blonde tones, recommended for levels 8-10. 
  Trade price from £14.89
  12. Light It Up 
  The Alfa Italia Portofino Pro Styler has infra-red beam and blue light technology, to help seal in moisture. It’s available in a narrow and wide plate. 
  Trade price from: £84.95 + VAT
  
  13. ASP 
 
  13. Precise Power 
  ASP’s ELIXIR delivers shine with 100% coverage for grey and white hair, and precise and even colour distribution for long-lasting results. 
  Trade price: £6.99 
  
  14. Denman 
 
  14. Check Mate 
  Denman’s new Pink Crush D29 Deluxe Detangling Comb is great for distributing shampoo and conditioner. 
  RRP: £9
  
  15. Head Jog 
 
  15. Brush Up Your Act 
  Head Jog’s 14 Massage brush is also available in a box deal of 12, perfect for salon retail. 
  Trade: £4.25 + VAT each or £37.62 + VAT for 12-piece display box 
  
  16. Neäl & Wølf 
 
  16. Lock In Moisture 
  Neäl & Wølf’s GLAZE range has seven new intermixable shades; with an oil to gel formula, they’re easy to apply and give a high-shine finish. 
  RRP: £10.80 
  17. Watch Me Whip 
  Help to relieve dandruff and restore lustre to dry and damaged hair with Shed’s tropic-oil coconut oil & cocoa butter melting whip. 
  Trade price: £9.75 + VAT 
  
  18. BaByliss PRO 
 
  18. Can't Stop, Won't Stop 
  FX ONE by BaByliss PRO features a high capacity battery designed to work across all the FX ONE tools, giving unlimited run time. 
  From £140