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1. Brunette Bombshell

L’Oréal Professionnel Paris are introducing six new brunette shades to the Dia Color range, with natural reflects and up to 70% grey coverage.

Trade price: £12.40

2. Effortless Styling

With copper titanium-coated floating plates and a negative-ion generator, The Futaria Wide Straightener from Hair Tools delivers glossy results.

Trade price: £49.95 at Salon Supplies

3. Elgon

3. Hold it Right There

Elgon’s reimagined AFFIXX Capsule collection features five standout styling products, including AFFIXX 39 Shaper Fluid, designed to add hold.

Trade price: £7.15

4. Better Than Ever

The new Semi di Lino Style&Care range from Alfaparf Milano Professional boasts Style Guard technology, which forms a protective barrier.

RRP from: £11.90

5. Phantom Towels

5. Let’s Wrap it Up

Made from a microfibre material, Phantom Towels, which are 100% hair bleach and hair colour-proof, are now available in medium size.

RRP: £38 + VAT for a 10 pack

6. Shedid & Parrish

6. Style Saviour

Curl Styler from Shedid & Parrish contains corn starch complex which helps style retention and frizz reduction, plus shea butter for nourishment.

RRP: £15

7. Kent

7. Gold Standard

The pins in Kent’s latest launch, the limitededition Gold-Pinned Hairbrush, are made from 22k gold-plated copper pins to reduce static.

RRP: £50

8. R+Co

8. Define Your Style

Halfpipe from R+Co is an ultra-fine dry wax finishing spray which imparts volume, separation, and movement.

RRP: £25

9. Pretty in Pink

Wella Professionals has added two new shades – Pink and Pink Blush – to its range of Color Fresh Masks.

RRP: £16

10. K18

10. Invisible Finish

K18’s new non-aerosol, scalp-friendly dry shampoo, AirWash, absorbs excess oil without white cast or build-up.

Trade price: £24 + VAT

11. O&M

11. Brighten Up

O&M’s CLEAN.tone in Light Platinum is a tinted conditioning treatment that instantly refreshes blonde tones, recommended for levels 8-10.

Trade price from £14.89

12. Light It Up

The Alfa Italia Portofino Pro Styler has infra-red beam and blue light technology, to help seal in moisture. It’s available in a narrow and wide plate.

Trade price from: £84.95 + VAT

13. ASP

13. Precise Power

ASP’s ELIXIR delivers shine with 100% coverage for grey and white hair, and precise and even colour distribution for long-lasting results.

Trade price: £6.99

14. Denman

14. Check Mate

Denman’s new Pink Crush D29 Deluxe Detangling Comb is great for distributing shampoo and conditioner.

RRP: £9

15. Head Jog

15. Brush Up Your Act

Head Jog’s 14 Massage brush is also available in a box deal of 12, perfect for salon retail.

Trade: £4.25 + VAT each or £37.62 + VAT for 12-piece display box

16. Neäl & Wølf

16. Lock In Moisture

Neäl & Wølf’s GLAZE range has seven new intermixable shades; with an oil to gel formula, they’re easy to apply and give a high-shine finish. 

RRP: £10.80

17. Watch Me Whip 

Help to relieve dandruff and restore lustre to dry and damaged hair with Shed’s tropic-oil coconut oil & cocoa butter melting whip. 

Trade price: £9.75 + VAT

18. BaByliss PRO

18. Can't Stop, Won't Stop 

FX ONE by BaByliss PRO features a high capacity battery designed to work across all the FX ONE tools, giving unlimited run time. 

From £140

This article appears in January 2025

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This article appears in...
January 2025
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