1 mins
COLOUR REFRESH
As the new year begins, it’s the perfect moment to refresh your salon’s colour options - and consider adding innovative brands to your trustworthy kit
ASP ELIXIR has been created by professionals for professionals, to meet the colouring demands of hairdressers and the high expectations of their clients. It brings a blend of natural ingredients, innovative technology, and high-performance results, offering a compelling choice for those looking to elevate their colour services.
The core of Elixir’s appeal is its ability to deliver unrivalled shine and condition with 100% coverage for grey and white hair. The unique GPS-TECnology TM used in ELIXIR delivers precise and even colour distribution that ensures a vibrant, long-lasting result every time. The ultra-low ammonia formula also makes it much gentler on the hair and scalp, creating a more comfortable experience for both stylists and clients. Alongside this, ELIXIR’s conditioning formula, infused with Shea Butter and Argan Oil, provides supreme condition, protection and a smooth, polished shine. Hair appears visibly healthier and revitalised, with enhanced colour intensity and lasting luminosity.
ELIXIR is vegan friendly and formulated with over 92% naturally derived ingredients, obtained from sustainable and renewable resources, offering an eco-conscious choice without sacrificing quality. This commitment to natural ingredients not only benefits the environment, but ensures the formula is gentle on hair.
With 147 shades, ELIXIR’s range allows you to create bespoke colours for your clients, tailored to their individuality and vision. ELIXIR shades can be easily blended with ELIXIR Intensives, allowing for endless creativity… if you can imagine it, you can create it! Whether achieving subtle, natural tones or bold, vibrant looks, ASP offers flexibility to suit all preferences. ELIXIR redefines hair colour with a focus on performance, condition, shine and sustainability, making it the ideal choice for those ready to make a switch in 2025.
Join the ASP Loyalty Club to earn free products by collecting stamps from qualifying purchases. Get your card online or from your local participating distributors. Peel stickers from ELIXIR or PURETONE tubes to collect one stamp per item and enjoy exclusive rewards.