14 mins
A PERFECT #SALON24 DAY
TOO MUCH TO SEE AND DO AT SALON INTERNATIONAL? WE HEAR YOU! THAT’S WHY WE’VE COME UP WITH AN ITINERARY AND SOME SUGGESTIONS OF HOW TO SPEND YOUR TIME AT THE EXHIBITION
RISE AND SHINE!
TRAVEL TO EXCEL LONDON
Wherever you are coming from, ExCeL London is easily located by train, air and road.And don't forget the new Elizabeth Line which connects Heathrow Airport, Reading and Central London directly to ExCel London – the nearest stop is Prince Regent.
DOORS OPEN
You’ll have already got your tickets because you’re organised (well done!) so you can breeze in without any faffing. If you haven’t booked tickets yet, book now at www. saloninternational.co.uk. Although there will be tickets on the door, booking tickets in advance means pre-show discounts.
SUNDAY ONLY: MASTERCLASSES
MAKE SURE YOU GET TICKETS TO OUR MASTERCLASSES RUNNING ON SUNDAY 13 OCTOBER FROM SACO, MAHOGANY, RUSH, SASSOON AND TONI&GUY.
COLOUR KALEIDOSCOPE
There’s nothing more inspiring than watching colour application and seeing new formulas
DIRECTIONS
Directions Hair Colour Brand Ambassadors Vanity Dolls and Paco Latorre will be showcasing creative hair demos and exciting surprises. The brand will also be offering exclusive deals, bundles and special giveaways throughout the weekend.
ELGON
Elgon are showcasing their innovative brand, with their celebrity stylists and Global Education teams.
INDOLA
Ambassadors and Guest Artists including Andy Smith, Abbey Smith, Sian Roscoe, Jovaras Mazrimas and Kirby Blythe will be doing live demos. Plus, there will be a photobooth and a giant ‘spin the wheel’!
JUNGLE FEVER
Jungle Fever are launching a membership programme - the new subscription allows members to purchase the brand’s 100ml hair colour tubes at a special rate.
MANIC PANIC
Shop the full range of Manic Panic High Voltage Classic Colour 118ml range, at a special price of £7 each, 2 for £12, and 4 for £20.
MOROCCANOIL
Moroccanoil ambassadors and educators will be sharing the latest colour trends using the brand’s permanent and demi-permanent colour.
MEGIX10 -MOWAN INTERNATIONAL
Expect colour that takes 10 minutes processing time and gives10 times more softness and shine.
NXT
Holly Bullock, NXT Brand Ambassador, will be demonstrating low maintenance looks and learn about NXT Blonde FX – a new instant neutralising fluid for yellow and copper tones.
SCHWARZKOPF PROFESSIONAL
This year, Schwarzkopf Professional's stand is inspired by the classic cinema experience, and will serve as a platform for star-studded programming - think product demonstrations, expert analysis, advice, and Q&A sessions on IGORA, Fibre Clinix and BlondeMe ranges.
REVLON PROFESSIONAL
Look out for Magnet Clay Bleach – the first lightening powder with eight levels of lift, specially developed for freehand techniques and part of the MAGNET BondIN SYSTEM.
BRITISH HAIRDRESSING AWARDS FINALISTS GALLERY
Before the stages kick off for the day, head straight to HJ’s British Hairdressing Awards Gallery, sponsored by Schwarzkopf Professional to see the 2024 collections. Everyone we speak to always says that this is their first port of call. It’s the only place you can see the British Hairdressing Awards collections IRL. Soak up the talent and pick your favourites.
GET YOUR GOODIE BAGS
IF YOU’RE A SALON INTERNATIONAL VIP, DON’T FORGET TO STOP TO PICK UP YOUR GOODIE BAG FROM THE HJ STAND!
HJ ACADEMY STAGE
Our stages start at 10.30am on Saturday, Sunday and Monday, and you’ve got your pick of four stages this year! Why not check out the new HJ Academy Pods first? Featuring the hottest new talents and trailblazers, this stage showcases their expertise at floor level, allowing you to see up close the latest cutting and styling techniques.There are three separate pods, two from HJ and one from Modern Barber. Guest artists will create their looks in their pods and then head to the stage to present. Check out who will be appearing in the Academy Pods on page 58. Host Fergal Doyle will be compering.
EXTEND YOUR BUSINESS
Don’t miss out on the extensions brands at your fingertips…
GREAT LENGTHS
The Great Lengths Thicker, Fuller Hair service promises fast, professional results without permanent commitment and is also a great way to introduce non-colour clients to the possibilities of a colour service without commitment or chemicals. Great Lengths Tapes application takes minimal time and can simply be added to a client’s cut and blow-dry appointment to increase average spend, while addressing their hair concerns.
ZEN HAIR
Expect guest appearances from leading industry figures, including Lauren Quayle, Sheree Tomic, Laura McPhee, Ben Brown, and Michael Gray. Zen Hair will debut the new SERENE extension range, offering free fittings and live demonstrations, as well as showcasing the new V-Light system, with free training offered for every kit purchased. Zen will also provide free fittings for LS+ tape hair and will be giving away Zen Hair goodie bags and mascot teddies with every purchase.
REMI CACHET
Remi Cachet founder Victoria Lynch and Brand Ambassadors will be joined by Jack Mead and Lydia Wolfe for an exciting programme of events. Visit to be amongst the first to see an exciting new product launch and sign up for a free trade account.
SPECTRUM ONE
It’s discounts galore on the Spectrum One stand.They will be offering 10% off all professional hair, an extra 10% off the shampoo and conditioner range for all trade clients and 30% off all Academy courses. Founder Katy Grimshaw will be offering free hair fittings through the show.
LULLABELLZ
LullaBellz is excited to launch a new premium range of professional hair extensions. Made from high-quality European Remy human hair, the collection includes Professional Nano Bond and Tape-In Hair Extensions, available in 18", 20", and 22" lengths across 17 popular shades.
COLOUR STAGE
Get up close and personal with your favourite colourists as they showcase new techniques, inspiration and live transformations.This year, the Colour Stage, hosted by Robert Eaton, will feature your favourite colourists who will be producing showstopping transformations, techniques, and inspiration across the show weekend. Immerse yourself in education, ask questions, and learn from some of the industry’s biggest creatives as you watch the colour come to life right before your eyes. Check out the timetable on page 56 – and to see the branded colour pods!
RAW TALENT BARBERING COMPETITION
On Sunday and Monday you can see Modern Barber’s Raw Talent Barbering Competition, in association with Mike Taylor Education taking place. On Sunday the Graduate category kicks off from 12.15 followed by the Post-Graduate at 13.15.The winners from Sunday will be announced on the HJ Academy Stage at 17.30. On Monday, the Student category finalists will cut live from 15.00, followed by the winners announcement at 16.30 on the HJ Academy Stage.
FIZZ TIME!
STOP BY THE SALON SERVICES X SALLY BEAUTY CHAMPAGNE BAR AT SALON INTERNATIONAL FOR SOME FUN!
Try your luck with Spin to Win games and score amazing prizes, cast your vote for the ultimate pro products you love, and don’t forget to grab a sweet treat to fuel your day. It’s the perfect place to relax, win, and indulge.
SHOP UNTIL YOU DROP
After getting some inspiration from the stages you’ll be fired up to test and buy the products you can re-create them with. There are over 150 exhibitors so make sure you’re hitting the ones that are important to you. Having said that, don’t get too fixated on following a strict path. It’s a big place and very busy! A lot of stands also have live stages on them too so you might get pleasantly distracted. Brands often launch their latest innovations at the show, and chances are you’ll be able to buy lots of exclusives that the rest of the world hasn’t got their hands on yet.
CURL-FOCUS
CURL-SPECIFIC BRANDS SHOULD BE ON EVERYONE’S SHOPPING LIST
SHEDID AND PARRISH
United by curls, this range has been carefully formulated to deliver beautiful healthy hair for every curl, coil, kink and wave. Shedid and Parrish use only the finest natural ingredients, considerately and sustainably sourced.
CURLY ELLIE
The brand creates custom crafted, high quality and unique hair products designed specifically for sensitive, curly, kinky and frizzy hair to moisturise, hydrate, detangle, define and shine curls.
ONLY CURLS
Loved by over 250 salons, the lightweight, curl-enhancing products support hairdressers in confidently styling curls and curly clients embracing their natural hair.
SEE THE SNAP! WINNERS ANNOUNCED
At #Salon24 on the Monday? Head to the HJ Academy Stage to see this year’s SNAP! Competition winners announced.The SNAP! Competition is running for its second year, it allows all hairdressers of any skill level, anywhere in the world, to submit just ONE picture of their best work.There are six winners to be crowned across Barbering, Bridal, Colour, sponsored by Moroccanoil, Commercial, sponsored by COLOR. ME by Kevin.Murphy, Creative, sponsored by Olivia Garden, and Texture categories.
BUSINESS TIME
No matter what day you’re heading to Salon International, there’s plenty of business talks on offer at Business Live, sponsored by the National Hair and Beauty Federation (NHBF).These sessions aim to help upskill you and your business, with topics such as ‘Social Media Management: Amplify Your Salon’s Online Presence’,‘What Does the New Government Mean for your Business’ and ‘Profitability Secrets’.
HANDS-ON WITH PATRICK CAMERON
New to Salon International, Hands-On with Patrick Cameron offers a one-on-one masterclass, designed to provide personalised guidance and hands-on experience. Join in on the fun and take part in one of three sessions with Patrick across Saturday 12 (10.30) and Sunday 13 October (10.30 and 13.30).
THE HJ STAGE
Swing by the HJ Stage to catch live demonstrations from some of the best hairdressing acts from around the world. Over the three days expect to see big names such as Hooker &Young,Adam Reed, Brooks & Brooks,TONI&GUY, Ky Wilson, plus many more. Check out the full stage schedule on page 56.
HJ’S EXTENSIONS COMPETITION, SPONSORED BY GREAT LENGTHS
The competition will be taking place live in the Competition area from 14.30, so head there to see the action. At 17:15 on Sunday, the presentation for HJ’s Extensions Competition, sponsored by Great Lengths, will be taking place.
SOFTWARE ROUND UP
WHY NOT UPGRADE YOUR SALON SOFTWARE OR TAKE A LOOK AT NEW FEATURES?
EASYTIP
EasyTip’s new Google Review feature allows you to track your salon’s tips and reviews in real time – all with one simple QR code.
PHOREST
The Phorest team are hosting a Champagne reception on Sunday 13 at 2pm on their stand and their focus at the show is on the new PhorestTips launch – their digital solution to enable employees to successfully receive tips in compliance with the new ‘Allocation of Tips’ Act arriving later in the year.
TIMELY
Timely are offering 50% off a 3-month subscription for new customers who visit the stand. Plus, any existing Timely customers can stop by for an exclusive offer on its payment terminals.
VAGARO
The brand’s MySite capability updates itself and syncs automatically whenever a user updates their Vagaro account. Additionally, they will be running a special Salon International discount/offer for free Mysite design.
ZENOTI
The cloud-software is all about an AI First approach, Zenoti doesn’t just help you run your business. It helps you grow your revenue and profits.
FURNITURE ROUND UP
COMFORTEL
Check out the Comfortel E-Lift™ – the new battery-operated salon chair designed to redefine the salon experience, launching at #Salon24.
REM
The sustainable range of furniture, REM Earth, has launched new items for Autumn and REM has a 25% discount until the end of October.
SALON EQUIPMENT CENTRE
For over 30 years, Salon Equipment Centre has been at the forefront of supporting salons and barbershops across the UK and internationally, see how they can support you in 2024.
SALON SUPPLIES
This year, Salon Supplies are sponsoring the VIP Lounge and will be bringing their best-selling furniture brands for you to see up close.
SCORPION
Exclusively sold and distributed by Alan Howard, Scorpion aims to provide on-trend, practical and affordable options for any salon.
TAKARA BELMONT
Visit for inspiration and discover how you can expand service possibilities and boost your business. Come experience the brand’s signature Head Spa treatment as they demonstrate it live on the worldrenowned Yume Series shampoo system.
ELECTRIC FEELS
Try before you buy – it’s the only way to shop for electricals!
ALFA ITALIA
Expect cutting and styling demos from ambassadors Peter Mellon and Ashley Howard and the new sfera smart air styler.
DYSON
The new Dyson Supersonic r Professional hairdryer is designed in a revolutionary ‘r’ curve, weighing just 325 grams.
ARTERO
Discover the new Artero Harmony Straightener which offers the perfect blend of technology and hair health. Plus, don’t miss the brand’s new VORTEX scissors!
BABYLISS PRO
BaByliss PRO are showcasing their latest launch, the Stilista Straightener. Plus, don’t miss their live stage which has a buzzing line-up.
CHRIS & SONS
Chris & Sons have offers including 25% off JRL, 30% off LV3, and 20% off BROSH. Plus, thousands of goodie bags!
CLOUD NINE
Expect to see Group Education Manager Marie Nieuwoudt, Mark McKenzie and India Sparacia from the Education team,. styling section.
ETI UK
ETI UK will be showcasing the Maestro Hairdryer – advanced technology in a compact shape.
HAIR TOOLS
Hair Tools are showcasing the Futaria Wide Straightener and the Futaria Hot Brush.
GAMMA
Gamma+ are highlighting their three T-Shaped hairdryers, X Horizon, Xcell S, and Hybrid.
WAHL
Wahl are showcasing the newest and most advanced clipper yet – The Vapor. Launching exclusively at Salon International.
STUDENT COMPETITIONS
IF YOU’RE AT THE SHOW ON MONDAY 14 OCTOBER, WHY NOT CHECK OUT CONCEPT HAIR’S BEST OF THE BEST STUDENT COMPETITION ON THE HJ STAGE?
SALON OWNERS LOUNGE
IF YOU’RE A BUSINESS OWNER, HEAD TO THE SALON OWNERS LOUNGE, SPONSORED BY TREATWELL AND SALON SUPPLIES TO RELAX AND REVITALISE, THE PERFECT PLACE TO DECOMPRESS AND PLAN THE REST OF YOUR DAY.
MODERN BARBER STAGE
The finest barbering talent will be hitting up the MB Stage. Every day you'll be able to catch big barbering names such Hayden Cassidy,Tariq Howes, Josh Lamonaca and more. Check out the full stage line up on page 58.
LAST MINUTE SCISSOR SHARPENING AND SHOPPING
DON’T FORGET TO HAVE YOUR SCISSORS SHARPENED BY THE MOST SKILFUL CRAFTSMEN ON THE DOWA INTERNATIONAL STAND.
SCISSORS SPECIAL
Make sure to see the latest launches from the scissor market!
DOWA INTERNATIONAL
Check out the Kyoto Phoenix Sapphire in a striking midnight blue titanium casing, featuring an added sword blade and iconic short handles for precision cutting.
MATAKKI
Three new scissor launches will be at #Salon24 – the Black Sabbath 5.5" and 6.0", the Black Sabbath 5.5" and 6.0" Set and the Hanma 6.0 ".
JAGUAR UK
Jaguar will be offering exclusive UK products at a discount of up to 30%.
KAMISORI
Kamisori's innovative shears are carefully hand-made from some of the finest materials available.
CLOSING TIME!
The show closes at 17.00 on Saturday and Monday, and 18.00 on Sunday. Make your way to a hotel bar to network, network, network!
INNOVATION, INNOVATION, INNOVATION
It’s all go in terms of new product development and clever ideas for the salon and retail...
AMERICAN CREW
Check out the full American Crew product range on Stand C110. Plus, there will also be some guest appearances from the AC All Stars.
AMIKA
Check out the cult US brand that describes itself as a collective of creatives, hairstylists, chemists, and product enthusiasts that like to bend the rules. and RINSE contains pH sealing technology to close the cuticle.
MASUMI
The headwear supplier are offering free headwear and hairpieces as a gift for anyone who visits their stand and opens an account at the exhibition. Additionally, customers who open an account will also receive free shipping on all orders in 2024.
BLONDE SOLUTIONS
Be one of the first in the UK to get your hands on the new retail size Platinum Liquid Toner from Blonde Solutions, made with cocoa butter and rice protein.
COOL BLADES
The distributor will be focusing on grooming range The Bluebeards Revenge.
FFØR
Making its debut at Salon International, FFØR will be showcasing its latest launches, alongside signature products.
GLOWAA
The brand will be joined by hair loss expert and Trichologist, Krysia West on Sunday and Monday, who will be talking all things hair loss and GLOWWA.
HAIR LOVING
Hair Loving are launching their very first shampoo and conditioner, offering a combination of hydration, strength, and protection.
K18
Discover the secret to reversing clients’ damage in just four minutes with the K18REPAIR service powered by the reparative K18PEPTIDE.
KEVIN.MURPHY
Check out KEVIN.MURPHY’s EVERLASTING.COLOUR range: the EVERLASTING.COLOUR WASH
DENMAN
Denman will be showcasing the new Denman Deluxe D28 Wildcat Wide Tooth Detangler Comb which features extra-wide long gently curved teeth for detangling thick and naturally curly wet hair.
NEOCAPE
Over on Stand R190, you will be able to try on the stylish gowns Neocape will be showcasing, as well as benefitting from special show prices.
OLIVIA GARDEN
Olivia Garden are highlighting the relaunch of the iconic MultiBrush, offered at an exclusive deal of buy three, get one free.
PROCARE
Check out the Procare Write & Wipe Trolley – designed to enhance the efficiency and creativity of salon professionals, combining functionality with an innovative approach.
SHED
Shed will be joined by the influencer team from Hair Socials who will be presenting live styling demonstrations.
YUV
Meet the yuv® Lab up close and personal, designed with the professional colourist in mind; it makes formulating colour easy, smart and fast.