2 mins
The EXOSOME GAME - CHANGER
This new in-salon treatment could change how you treat clients with thinning, weakened hair
For many women, hair and beauty are intertwined, and with up to 40% of women experiencing noticeable hair loss by age 50 these clients can face emotional distress and feel that they are left with few options.
Hormones play a significant role in male and female hair loss, and there are two significant times in a woman’s life when this can become more prominent – after having a baby, and after menopause. Postpartum hair loss is caused by decreasing oestrogen levels, which results in excessive hair shedding. The good news is that it’s temporary, typically peaking at the four-month mark, and fully regrowing within a year. Menopausal hair loss is more complex. While falling oestrogen levels are also the primary cause, ageing plays a role as well. Unlike postpartum hair loss, menopausal hair loss can be permanent. Hair loss of any kind can be emotionally debilitating for clients, and now more than ever female consumers are demanding better products to treat hair thinning and shedding. The answer, as it turns out, may lie in exosomes.
Behind The Science
Scientists have been researching new approaches to hair loss for years and one of the most promising breakthroughs is exosomes. Exosomes are vesicles generated by stem cells and they play a critical role in cellular messaging. CALECIM® , a company founded in biotech beauty, has built a brand around this cellular messaging.
CALECIM® ’s products are formulated with PTT-6, a proprietary ingredient that contains stem-cell derived exosomes. The interesting thing about PTT-6 is how it interacts with cells. For hair loss, the brand has created the break-out Advanced Hair System, a 6-treatment hair restoration program that stimulates hair growth by activating the hair follicles, and managing signs of inflammation that causes hair shedding.
CALECIM® has done numerous studies showing product efficacy – most women can expect to see results at the six-week mark, with continued progress and regular maintenance, with weekly use. The testimonials have been so compelling that CALECIM® has created a treatment service for salons and hairstylists. It’s in its beginning stages but the response has been incredible.
“As a stylist, you want to be able to give clients solutions that work,” says Alfredo Lewis, Global Ambassador for CALECIM® . “One of the most exciting things about discovering CALECIM® is being able to give my clients back their confidence.”
To learn more about CALECIM® Advanced Hair System, visit www.calecimpro.com