OUT OF THIS WORLD

evo’s hue-verse professional colour portfolio offers out-of-this-world performance, without compromise

Continuing its mission to shake up the hair industry status quo, evo’s hue-verse has landed to give free-thinking colourists a complete range of ammonia-free permanent and demi-permanent colour that provides out-of-thisworld performance, without compromise.

As with all evo products, hue-verse isn’t about imaginary technologies, overcomplicated systems, shaming ingredients, or greenwashing, it’s about hard-working formulas that contain more clean stuff and less of the bad stuff – it’s a simple choice and the right move.

Since landing, hue-verse has shown thousands of colourists that ammonia-free colour doesn’t have to come with compromise when it comes to performance. “We have never compromised on results,” says Tom Smith, evo's creative colour director. “hue-verse gives colourists performance that sits alongside the best of the best with one of the cleanest ingredients lists possible.” And after such a positive reception, evo heard the feedback loud and clear… colourists want more. And it's for this reason, the brand has recently announced 17 more shades.

Filling the Gap

The new horizons colour collection represents the next frontier for hue-verse. “We’ve worked closely with our network of educators and salons to gain market feedback,” says Jay Kownacki, evo’s head of education and product development. “The new additions perfectly complement the existing shades, but also help bolster further creativity and give colourists more options for even the most specific salon and client situations.” The four new permanent and 13 demi-permanent shades offer a breadth of options that enhance salon work while saving time.

Just like the rest of the portfolio, these shades have been designed to empower colourists with everything they need when it comes to coverage, lightening, condition, and shine while respecting people and the planet. evo uses ingredients that produce less odour, sensitivity, and irritation giving a more pleasant colouring experience for both colourist and client. Because hue-verse formulas contain less of the bad stuff, evo were able to fill them full of powerful organic oils, plant-derived glycerine, and low levels of allergen-free fragrance that reduce irritation and work together to provide longer-lasting, vibrant results with out of this world shine and condition.

Thanks to new horizons, colourists now have everything they need to execute their full creative vision. Are you ready to take off?

To find out more, visit evohair.com/evo-pro