2 mins
ELEVATE EVERY BLOW OUT
Introducing Olaplex Volumising Blow Dry Mist from the number one brand in prestige* haircare
Olaplex, the brand that single-handedly created the bond-building category, is excited to launch their new Volumising Blow Dry Mist. With a blend of hero ingredients, this reparative blow-dry mist creates lasting body and bounce and protects hair for soft, shiny, and visibly healthy blowouts.
Volumising Blow Dry Mist is clinically proven to speed up blow-dry time, provide humidity resistance, and protect from heat up to 450°F. In a consumer perception study, 96% saw lightweight style retention, 94% saw buildable volume, 93% felt lightweight body, and 89% agreed hair did not feel sticky.**
"We are delighted to introduce our newest innovation at Olaplex," said JuE Wong, Olaplex CEO. "The Volumising Blow Dry Mist is the perfect addition to advance the Olaplex healthy haircare routine. We have combined our Olaplex Bond Building Technology™ with other ingredients, like jackfruit polysaccharides and pea peptides, to elevate blow outs. Now faster, healthier-looking blowouts with lasting body and bounce are available at home or in the salon".
"I RECOMMEND OLAPLEX VOLUMISING BLOW DRY MIST BECAUSE IT ADDS BODY AND HOLD WITHOUT FEELING STICKY IN THE HAIR. THE RESULT IS HAIR THAT FEELS SOFT AND AIRY BUT ALSO HAS SHINE AND IS VISIBLY HEALTHIER."
REPAIR, PROTECT, PROVIDE
Every pump of Volumising Blow Dry Mist delivers a stacked deck of powerful ingredients, to elevate any style by repairing, protecting, and providing an imperceptible support structure for strength and style retention, including:
▶ Exclusive Patented OLAPLEX Bond Building Technology™ to relink damaged bonds for stronger, healthier-looking hair
▶ Jackfruit Polysaccharides & advanced polymers to create soft, smooth blowouts with lasting body
▶ Bamboo Extract Lipopeptides to help protect from styling damage and promote style retention
▶ Pea Peptides to plump, hydrate, and protect hair strands
HOW TO USE
1 For
heat protection, apply all over to clean, damp hair and blow-dry to about 75% dry
2 For
added lift, apply Volumising Blow Dry Mist again, focusing on roots
3 Section
hair as you blow-dry. Direct hair away from the head for more body and bounce.
Pro Tip: For added benefit or to refresh 2nd-day hair, apply to dry hair, focusing on roots. Use a round brush to lift roots as you blow-dry strands.
Olaplex Volumising Blow Dry Mist (155 mL / 5.0 fl oz.) retails for £28.00 / €29.50 and launched on July 1, 2023, in Professional Salons and on July 06, 2023, at www.OLAPLEX.com and select retailers.
*Source:The NPD Group/U.S.Prestige BeautyTotal Measured Market,Hair Category Sales,January – December 2022 combined ** Based on an independent consumer perception study of 43 women with fine to medium hair who use blow dry products