REPAIR HAIR IN 90 SECONDS*

Create an additional revenue stream for your salon with the Wella Professionals Ultimate Repair range

Developed to rebuild hair from the inside and replenish hair from the outside, the new Ultimate Repair range from Wella Professionals could be a game changer in your salon.

Bristol salon owner and Wella Professionals Colour Consultant Fergal Doyal, has found that Ultimate Repair has been revolutionary for his clients, especially blondes, both as an in-salon service and as part of a homecare routine. “I can treat damage in just 90 seconds with the Ultimate Repair Miracle Rescue Spray. Sun damage is the bane of any blonde’s life, leaving hair dry and brittle, but with Ultimate Repair Protective Leave In, the hair is protected from harmful UV rays,” he says. “The shampoo and conditioner are a dream combo leaving blonde hair feeling nourished, light, soft and silky, without any weight.”

The skincare-inspired, four-step haircare regime delivers on shine, strength and smoothness – basically, all the things clients want for their hair. It's estimated that in the UK 40% of salon clients have lightening services, and we know that bleached hair is more susceptible to damage. Add to that any client who regularly uses hot tools like blow dryers, straighteners and tongs to achieve their style (which let's face is, is almost all salon clients!) and you’ve got a captive market waiting to have their hair transformed.

There has been an explosion in demand for products that repair ever since the "plex" market presented a solution for damaged hair. But with many clients being cash rich and time poor, Ultimate Repair meets the needs of both busy stylists and clients who want flawless colour without compromising hair quality. “Previously, we were mixing and matching across ranges to create "Blonde hair care bundles", but with Ultimate Repair, we can meet the homecare needs of not only our blonde clients, but also those with chemical, mechanical and environmental damage,” explains Fergal, HJ's British Hairdressing Business Awards Indepedent Salon -Business Newcomer of the Year winner.

99% LESS BREAKAGE AND 12X SMOOTHER HAIR*

Ultimate Repair is suitable for any client who is suffering with signs of damage, whether that is chemical breakage, split ends, baby hair, or it could be damage from hair extensions. Blondes will definitely notice an instant transformation by using Ultimate Repair, but it's ideal for anyone who has damaged hair. “My clients are absolutely loving the Ultimate Repair range,” he shares. “Their hair feels like the damage has been completely reversed. Those who struggle with knots when wet have remarked how brushes and combs just glide through their hair. Their hair looks shiny, healthy and is more manageable.”

With the cost of living crisis still making headlines, now is the time to introduce this investment service. “I tell my clients: you wouldn’t pop your wedding dress on a boil wash, and you wouldn't wash your car with a Brillo pad,” says Fergal. “Statistically, women spend more in their lifetime on their hair than their health, so Ultimate Repair can help them look after that investment.” A service that delivers client satisfaction and extra revenue for hairdressers? Look no further than Ultimate Repair.

*When using Ultimate Repair Step 3. Instrumental test versus non conditioning shampoo.

THE ULTIMATE HAIRCARE SALON RITUAL IN FOUR STEPS

1 Cleanse with the lightweight cream shampoo.

2 Condition to detangle and deeply strengthen.

3 Treat with Miracle Hair Rescue, the hero product in the range. Spray on the liquid leave-in spray to repair hair damage – inside and out – in 90 seconds. No need to rinse, it’s perfect for use after a colour service or pre-blow drying as an intensive treatment.