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L’ORÉAL PROFESSIONNEL PARIS LAUNCHES HEAD UP
Since 1909, L’Oréal Professionnel Paris has been the trusted partner of hair professionals by elevating, upskilling and supporting the industry. The brand is now going even further by launching Head Up, a cause that is focused on hair professionals’ mental health.
On average, hairdressers spend 2,000 hours per year listening to their clients and offer a service that goes beyond the physical transformation. Hair professionals provide social and emotional support; as a matter of fact, 75% of clients consider going to their hairstylist as a form of self-care.
Launching Head Up, the brand conducted two studies which revealed that mental health is the 13th challenge for hairdressers from six countries, and that 65% have experienced anxiety, burnout or depression during their professional career. Hosted by Hayley Jepson and Daniel Mason Jones, Head Up Keys is divided into four certifying modules that are eight minutes each in length.
By the end of 2023, the ambition is to train 20,000 hair professionals thanks to Head Up Key’s first module and 100,000 by 2025.“In recent years, recognition of the importance of mental health has rapidly grown.Therefore, working with L’Oréal Professionnel on mental health was essential. I am proud to have codeveloped this free training programme,” explains Katrina Gay, mental health expert on Mental Illness (NAMI), Head Up co-dev.
Head Up Keys will be available online, through the L’Oréal Professionnel Paris website,YouTube and on the L’Oréal learning platform, Access.“Hairstylists offer a service that goes beyond a physical transformation as they care, listen, and are here for us. At L’Oréal Professionnel Paris, it is our duty to raise awareness on their mental health and give them tools to build resilience. We are proud to launch Head Up and we hope that this long-term program will contribute to help the professional industry,” concludes Anne Machet, International General Manager of L’Oréal Professionnel Paris.
(UK) www.uk.lorealaccess.com/ learn/learning_plan/view/2158/ head-up-keys (IRE) www.ie.lorealaccess.com/ learn/learning_plan/view/2156/ head-up-keys