2 mins
WELCOME
I’m going to set you a challenge in your business. Change one thing. You don’t need to overhaul your business from top to bottom – but instead think about the merits of small wins.
Whether it’s getting in touch with your local school or college on a career’s day to discuss the amazing opportunities that a career in hairdressing can bring, changing up the way your salon looks by adding something as simple as a moveable screen or switching up your EPOS system – all these quick wins can boost revenue. And you'll find them all within this issue of HJ, from our article ‘Hands Up Who Wants a Career in Hairdressing?’ where we shine a light on just some of the salons re-educating school leavers about hairdressing (page 20), to industry titan Hellen Ward’s piece ‘Small Change, Big Difference’. The onus this issue is very much on small steps.
Our features this month include ways that you can help attract new clients with your interior décor and salon design (page 34), a deep dive into the best scissor hacks from the cutting pros (page 38) and a scissors shopping page, helpfully arranged by price (from page 40).
Elsewhere we’ve got fabulous voices from the industry sharing their stories. They might be personal journeys, but I’m sure the subject matter will resonate with a lot of you. Ria Kulik is our HJ Voicenotes columnist this month and she shares her journey from pregnancy and maternity leave to where she is now – on the cusp of returning to work as a new parent. I know many of you will read this, nodding in agreement at Ria’s attempts to set boundaries and roll your eyes at the DMs she receives from her clients asking “When are you back…?” In our Adventures of A… series, Giuseppe Stelitano reveals his amazing story of going from Trevor Sorbie’s waiter to his Creative Director; proving that it can all start with a chance meeting, Small steps really do lead to big changes…
HAIR: WELLA UKI TECHNICAL DIRECTOR ROBERT EATON, RUSSELL EATON AND WELLA UKI CRAFT EXPERT DANIEL COUCH, RUSSELL EATON
TRENDVISION AWARD 2022 WINNERS: EMANUEL CHESSA, HOB SALONS CAMDEN, ANNA DAVIDSON, TONI&GUY MALAHIDE, BRIAN SWEENEY, FREELANCE, EDEN MARSH, NJUK HAIR & BEAUTY, STEFAN EMIL BUHU, P.KAI HAIR
MAKE-UP: LUCY FLOWER
STYLING: CLARE FRITH
PHOTOGRAPHY: KAI WAN, P.KAI HAIR