A BLONDE STORY

Davines introduces four exciting new looks from Hair Art Director, Tom Connell, alongside new in-salon services dedicated to blondes

A Blonde Story is the latest concept from Davines Hair Art Director, Tom Connell, it is a new campaign focused on in-salon colour and care service designed especially for blonde clients, with three very light blonde elegant nuances and one brand new blonde care product giving rise to four stand out looks.

Set in sun-drenched Italian gardens, A Blonde Story is an encounter that explores the beauty of diversity, using three new shade nuances of the non-committing, demi-permanent colour line VIEW, and Instant Bonding Glow, the latest addition to the dedicated blonde hair product line, Heart of Glass.

This new product is a serum-style formula enriched with Illuminating amino concentrate, repairing and strengthening hair instantly to promote extra shine and hydration while prolonging colour duration. It is made with 93.3% biodegradable ingredients and 94.8% natural origin ingredients.

DRAPED BLONDE

A soft balayage look enhancing natural blonde with varying depths. Draped blonde is ideal for fine to medium textures and medium to long lengths. Clients can get the look with our Sculptoning salon service and Instant Reinforcing Glow salon care treatment, using Heart Of Glass products, adding instant strength, shine, hydration and colour protection while extending the duration of the blonde colour tone.

CRESCENT BLONDE

A full head bleached blonde with a natural edge, this look has a beautifully creamy base, accented by deeper natural blonde tones at the hairline and roots, which are revealed as the hair moves. Perfect for clients with straight, medium or thick long hair, clients can get the look with Davines’ Shadowing salon service, enhanced with the Extra Blonde Recovery salon care treatment.

SINGLE TONE

This graduated honey blonde gives a refined look that blends seamlessly through the hair – sitting lighter around the face to highlight the eyes and skin tones, and gradually deepening towards the back. Placement can be bright and bold or subtle and discrete, reflecting the client’s mood and their hair’s natural tendencies. This is perfect for medium length curly or coily hair with medium to thick texture. Get the look with the Graduated Blonde salon service and Fortifying and Elasticising Blonde salon care treatment to give blonde curls an extra boost of strength, hydration and elasticity, repairing and reinforcing the hair fibers to promote elasticity and vigor, provide thermal and UV protection, and extend the duration of the blow-dry.

BLENDED BLONDE

A seamless ash blonde which gives white hair a youthful makeover, using non-committing blonde tones to soften contrast, playing with natural tones by adding delicate creamy blonde tones that evolve over weeks and months. Perfect for medium length, wavy, medium to thick hair. Clients can get the look with the Davines’ Sculptoning salon service and Blonde Longevity salon care treatment to boost vitality and luminosity, enhancing the beauty of pre-lightened and natural grey hair that needs hydration and nourishment for a healthy look.