Hairdressers Journal
Hairdressers Journal



Conditioning Caviar

Alterna’s new Caviar Anti-Aging Clinical Densifying collection contains a Shampoo, Scalp Treatment, Styling Mousse and an all-new Foam Conditioner for increased volume. RRP from £31.95

Top Ten

ghd has 10 essential styling products in its new Heat Protection Styling Range that create a lightweight and invisible thermal protective barrier between the hair and heat. RRP from £14

Fade Away

BaByliss PRO’s heavy-duty PRO Titanium Foil Shaver is designed for blending and fading with precision, complete with ultra-fine hypoallergenic foils for an easy close-cut finish. RRP £60

Selling Sunset

R+CO Sunset BLVD Blonde Toning Masque tones brassiness on blonde, white and grey hair with violet flower extract to colour correct and add shine. RRP £40

Fantastic Flairs

HairFlair Pro has expanded its Waveformers range with the all-new Ripple Flair offering a natural wave as opposed to a traditional ringlet curl shape. Trade price £42.95

Cooler than Cool

PCC Cool Hues is the latest collection from Indola and features four new shades inspired by natural, earthy and cool tones with less ammonia and hydrogen peroxide. RRP from £7.06

From the Ashes

JOICO’s latest launch is the LumiShine Ash Ash series – a palette of seven cool permanent crèmes and demi-permanent liquid shades, formulated to neutralise unwanted warm tones. RRP £9.55

The Clay Way

men-ü CLAY is designed for choppy, medium hold and dishevelled styles. It offers long lasting flexi-control, texture, definition and great separation with a melon fragrance. RRP £14.95

Perfect Foil

Designed with a unique dot pattern, STYLETEK Foil helps lock the heat transfer for dazzling colour results. Plus, pre-folded edges and extra grip make foiling a breeze. Trade £17.95

Creativity in Colour

With its updated Nutri Color Filters range, Revlon Professional presents 23 intermixable colours, including seven new shades which offer intense care, colour and shine when applied. RRP from £10.90

True, Beautiful, Honest

Schwarzkopf Professional’s colour brand, tbh has expanded to include the Red Beige collection and offers four new warm shades including Chocolate Beige, Beige Copper and Red Beige. Trade £11.05

Sustainable Strength

Aveda has given its entire product range a revamp for 2021. The brand has announced it is now 100% vegan, including the Botanical Repair Strengthening Shampoo and Conditioner.

A-Hed of the Curve

Designed for finer hair types, Fudge Professional’s Matte Hed Mouldable clay-cream offers a medium hold and long-lasting matte finish in a lightweight formula using Flexi-Fibre technology. RRP £15.50

Colour Control

KEVIN MURPHY LIQUID.KEVIN. ACTIVATOR 3.5 VOL (1%) from the COLOR.ME range delivers quick toning to maximise your appointment time and achieve multi-dimensional colour.

New to the Crew

The environmentally sustainable American Crew Hair Care Collection includes the exfoliating and detoxifying Detox Shampoo for a deep cleansing experience and more. RRP from £11.50

Dynamic Duo

KMS has two new products – THERMASHAPE Straightening Conditioner and MOISTREPAIR Hydrating Oil for sealing and smoothing the hair’s surface. RRP from £18

Therapeutic Benefits

OSMO Scalp Therapy Detoxifying Shampoo provides a deep clean and removes impurities that weigh hair down and leave it lifeless. It is infused with rosemary and tea tree extract. RRP £8


This article appears in the February 2021 Issue of Hairdressers Journal

More from this issue

By failing to prepare, you prepare to fail – an adage that  can be applied to many situations, and never is it truer than when  planning a photographic shoot. HJ talks to two photographers who have grown up in the hairdressing industry
Head Coverings and the Hair Industry
For some women who wear a head covering going to a hair salon can be a challenge. HJ explores the issues these clients face and what you can do to give them the best experience possible
CELEB expectations
Celebrity extension transformations have a lot to answer for when it comes to giving clients false extension expectations. HJ investigates
Fresh and Fun For SS21
SS21’s fashion month might have been virtual, but the hair trends were  larger than life and  Here are the key trends and how you can translate them into wearable looks for  more wearable than ever.  your clients

This article appears in the February 2021 Issue of Hairdressers Journal