How to survive in 2021 |
Hairdressers Journal
Hairdressers Journal


How to survive in 2021

1 Get your prices right
Deciding how much to charge is a crucial decision to get right. Find out more at

2 Reduce no-shows and late cancellations
These can seriously affect your cash flow and profit levels. NHBF members can download a free in-depth guide to reducing no-shows and late cancellations:

3 You can save money, gain clients and help to save the environment
Taking steps towards being a more sustainable business will not only help protect the environment, but it will also save you money and it is a great marketing tool to attract more clients who are actively looking for sustainable hair and beauty services. Find out more about sustainability from veganism to plastic-free options here:

4 Negotiate with your landlord
Try to negotiate a rent-free period or rent reduction as well as switching to monthly rent payments instead of quarterly. Take advice from your solicitor or property advisor, if you have one, to make sure you get the best deal for you and your business. NHBF members can download a fact sheet on how to negotiate with a landlord by going to

5 Speak to your bank and accountant
Take the opportunity to discuss the best financial solutions for your business. They may have some fresh ideas and suggestions that you hadn’t previously considered. Find out about the importance of cash flow here:

6 Make the most of no-cost and low-cost marketing Effective marketing does not have to cost the earth and much of it is free or low-cost. Find out how to stand out from the crowd, encourage client loyalty and attract new clients here:

NHBF chief executive Richard Lambert says: “We fully understand the scale of the problems caused by the Coronavirus pandemic.” He adds: “Our most recent survey revealed the huge impact it has had on hair and beauty with 62% of respondents saying they were unsure if their business would survive until the end of the financial year in April. Across the hair and beauty sector as a whole, only two in five were just breaking even.”

Importance to the UK economy

The hair and beauty industry is hugely important to the UK economy, contributing over £8 billion in turnover in 2018 based on the most recent figures available (the latest NHBF industry stats can be viewed at “We continue to push the UK Government for more financial support for hair and beauty businesses so we can start to look to the future with renewed hope and optimism,” points out Richard. “In the meantime, there are steps that you can take to help rebuild your business and plan for better times ahead.”

How to plan for success

7 Get access to UK Government financial help
 Find out all the latest information about what you’re entitled to at


This article appears in the February 2021 Issue of Hairdressers Journal

More from this issue

By failing to prepare, you prepare to fail – an adage that  can be applied to many situations, and never is it truer than when  planning a photographic shoot. HJ talks to two photographers who have grown up in the hairdressing industry
Head Coverings and the Hair Industry
For some women who wear a head covering going to a hair salon can be a challenge. HJ explores the issues these clients face and what you can do to give them the best experience possible
CELEB expectations
Celebrity extension transformations have a lot to answer for when it comes to giving clients false extension expectations. HJ investigates
Fresh and Fun For SS21
SS21’s fashion month might have been virtual, but the hair trends were  larger than life and  Here are the key trends and how you can translate them into wearable looks for  more wearable than ever.  your clients

This article appears in the February 2021 Issue of Hairdressers Journal