Clinically proven to reduce visible signs of damage, the formula enhances shine, smoothness and nourishment for a beautiful finish clients can see and feel.
With up to 100% grey coverage, even on more resistant hair types, Pure Perfection creates natural-looking results with softness, dimension and tonal clarity.
THE NEW 0% STANDARD
PURE PERFECTION HAS BEEN FORMULATED WITHOUT COMPROMISE:
• 0% AMMONIA
• 0% FRAGRANCE
• 0% MINERAL OIL
• 0% SILICONES
DERMATOLOGICALLY TESTED FOR SENSITIVE SKIN, PURE PERFECTION OFFERS A COMFORTABLE SCALP EXPERIENCE AND REQUIRES JUST ONE SHAMPOO AT THE BACKWASH.