PURE
BRUNETTE
CO-CREATED WITH PROS
EVERY DETAIL OF PURE PERFECTION HAS BEEN DEVELOPED WITH PROFESSIONAL COLOURISTS IN MIND
Designed alongside the professional community, Pure Perfection performs where it matters most – behind the chair.
Each of the 30 shades are built on a single major tone, supported by a balanced neutral base. This gives colourists greater clarity when mixing, predictable results and pure tonal expression.
From grey coverage to full colour transformations, Pure Perfection has been created to simplify the colour experience while delivering the performance professionals expect from Wella.
“IT’S TRULY UNIQUE! COLOUR RESULTS ARE PURE, WEIGHTLESS AND NATURAL.”
BRIANA CISNEROS
BUILT FOR EVERYDAY COLOUR SERVICES
• UP TO 100% GREY COVERAGE
• PREDICTABLE COLOUR PERFORMANCE
• PURE, TRUE-TO-TONE RESULTS
• COMFORTABLE SCALP EXPERIENCE
• ONE SHAMPOO AT THE BACKWASH
• DESIGNED WITH PROFESSIONALS, FOR PROFESSIONALS
*vs untreated hair, based on expert grading clinical study