STYLE MADE Effortless

Effortless hair remains firmly on the client brief for Spring/Summer 2026, but this season it’s more refined and intentional

EDELINE LEE

WASH AND WEAR

Reducing daily styling time for clients was a welcome focus for the catwalk. When it comes to effortless styling, why not train clients on wash and wear styles? “Working across 12 beautiful models with a variety of hair types and textures, at Edeline Lee we created strong partings with hair swept back using THE JELLY from Schwarzkopf Professional’s SESSION LABEL,” shares Philipp Haug, UK Ambassador for Schwarzkopf Professional and Hair Lead for Edeline Lee SS26. “The hair was then either pulled into a ponytail or neatly tucked into the statement collars, allowing the clothes to take centre stage while maintaining a polished finish.”

EDELINE LEE

RICHARD QUINN

“THE HAUTE COUTURE UPDO WAS AN ODE TO GLAMOUR AND ELEGANCE, MODERN COUTURE, WITH A SLEEK FRENCH TWIST AND VOLUME. HERO PRODUCTS WERE MY SUPERLIFT, BLOW DRIED IN THE ROOTS FOR LIFT AND VOLUME, RICHARD QUINN EASY UP DO TO GIVE HAIR TEXTURE FOR EASY TWISTS AND OF COURSE MY MODERN HAIRSPRAY TO HOLD IT ALL IN PLACE.”

Sam McKnight, MBE, hair lead for Richard Quinn

PAUL COSTELLOE SS26

CALIFORNIAN GIRLS

Evoking the spirit of late 60s Californian glamour, the hair look at Paul Costelloe featured a voluminous beehive silhouette paired with soft, face-framing strands. “This is a modern interpretation that pays homage to Sharon Tate’s signature elegance and the bouffant styles of 1967,” shared hair lead Cos Sakkas, TONI&GUY Global Creative Director. “Effortlessly retro yet contemporary, the hair perfectly complements the structured whimsy of Paul Costelloe’s Boulevard of Dreams collection.”

DREAMING ELI SS26

BRAIDED GLORY

At Dreaming Eli SS26 it was all about ethereal, undone-yet-polished style influenced by romantic texture and effortless elegance. “The hair was prepped using Revlon Professional Style Masters Amplifier Mousse, each side of the hair was then styled into a modern crown braid that wrapped around the head before being tucked into a soft, textured bun at the nape,” explains Danilo Giangreco, lead hairstylist. The braid was then gently pulled out to create fullness and a relaxed, romantic shape with a few thin strands pulled out to create a slightly undone feel.

VIN+OMI SS26 CLOUD NINE

“THOUGH THE VIN+OMI DYSPHORIANA SHOW WAS FULL OF STATEMENT LOOKS, EACH INSPIRED BY RECYCLABLE AND REUSABLE MATERIALS, THERE WAS STILL ROOM FOR THE TRENDY, EFFORTLESS LOOK. FEATURING MULTIPLE WIG LOOKS BEAUTIFULLY CRAFTED INTO STRUCTURAL BEEHIVES UNDER THE CREATIVE GUIDANCE OF KAROLIINA SAUNDERS, THE CLOUD NINE TEAM BROUGHT SOME OF THESE STUNNING LOOKS TO LIFE USING OUR STYLING TOOLS.”

Marie Nieuwoudt, Cloud Nine Group Education Manager

VIN+OMI SS26 CLOUD NINE