HJ ADVERTORIAL

Conscientious Colour

Colour needn’t be so complicated. Forget managing multiple variations of permanent and tone-on-tone colours, toners and glosses, streamline your stock with ASP’s ultra-versatile Puretone colour line

The multi-functional ASP Puretone is a colourist’s dream, cancelling out the need for excess stock and slashing colour costs – without compromising on quality.

The ammonia-free dual-action colour offers endless possibilities for achieving your desired look: Use it as a tone-on-tone colour for root stretches, glossing and glazing; a permanent colour for full head coverage and up to 100% white hair coverage; a pure gloss for healthy looking shine; and a toner for pre-lightened or natural blonde hair. Get creative: every 100ml tube contains a cabinet of colour.

Science-Backed Brilliance

You would be forgiven for believing that ASP Puretone is the stuff of magic, but the secret behind the hard-working range comes down to science. The collection is powered by innovative GPS-TECnology, a dual-action formula that precisely targets the optimum location for pigment placement. For tone-on-tone application, it directly deposits colour just inside the cortex, ensuring excellent coverage and richer colour, while permanent results are achieved by penetrating deep within the hair shaft. The addition of all-natural Shea Butter and Argan Oil offers softness, shine and plant-powered strength.

Defending Nature Always

At the heart of ASP is its DNA – Defending Nature Always. The brand promises to never conduct or commission animal testing on its formulations or finished products, all of which are vegan-friendly and derived from at least 92% natural ingredients. It’s proof that quality and sustainability don’t have to be mutually exclusive. In fact, they make quite the perfect pair.

The Fine Print

ASP Puretone is the ultimate solution for salons swimming in unnecessary product and oversized overheads. Here’s what sets it apart:

• Ammonia-free: A gentle, ammonia-free formulation means healthier hair and a more comfortable client.

• 35 shades: Choose from a range of stunning intermixable colours, including 10 toners and a Pure Gloss shade that’s perfect as a standalone glossing service.

• Easy application: Use a cream activator or liquid activator for clean application and improved control.

• Non-lifting: Deposit-only colour means a more natural look, softer regrowth and zero damage to the hair structure.

• 100% vegan: Happier planet, happier hair, happier client.

Visit www.asphair.com/puretone to discover a world in Puretone colour