There’s No Place Like #SALON25
SALON INTERNATIONAL IS THE PERFECT PLACE TO BE WHETHER YOU’RE A SALON OWNER, SALON MANAGER, EMPLOYED STYLIST, SELF-EMPLOYED STYLIST OR SOLO ENTREPRENEUR. WE’VE GOT YOU COVERED!
Headline Sponsor
STAGE PRESENCE
BaByliss PRO returns with its super stage filled with top names including Michelle Sultan, Ky Wilson, Tariq Howes, Pete Cranfield, Charlie Venn and Syd Hayes.
WIN! WITH VAGARO
TAKE YOUR SALON BUSINESS TO THE NEXT LEVEL WITH VAGARO, THE ALL-IN-ONE PLATFORM DESIGNED TO HELP YOU GROW. WITH POWERFUL TOOLS TO EXPERT SUPPORT AND INDUSTRY EXPOSURE YOU CAN GET THE RECOGNITION YOU DESERVE.
All you need to do is register for Salon International tickets for your chance to win all of the below, worth over £1000...
1 Free Vagaro subscription for an entire year
2 Branding & design support from Vagaro's in-house design team
3 Free business coaching with Vagaro’s industry educators
4 Content creation to promote your journey and help grow your audience
5 Be front and centre with Vagaro at industry leading events + free tickets to attend
6 A Next Level Honours Certificate, signed by Vagaro's CMO, Charity Hudnall & CEO, Fred Helou. The Winner will be announced on Sunday during the Vagaro drinks reception in the Salon Owners Lounge 2 at 2pm.
GALLERY TOUR
You can’t visit #Salon25 without visiting HJ’s British Hairdressing Awards Gallery, sponsored by Schwarzkopf Professional, where you can get a first-look at the finalist’s work, including the Session and British Hairdresser of the Year collections. PLUS, this year, you get the chance to vote for your favourite #BHA25 Collection in the gallery!
SUPPLEMENTARY SERVICES
Want to generate extra revenue in 2025 and beyond? Salons should be offering supplements and hair loss support for their clients, and their bottom lines. Head to the following stands to get clued up...
• CENTRED
• GLOWWA
• Exo-Grow by Dermaceuticals
WIN A #BHA26 COLLECTION SHOOT
The #BHABursary returns! Supported by Hairdressers Journal International and Schwarzkopf Professional, the bursary is a chance to enter a Regional or Newcomer category in the 2026 British Hairdressing Awards. All you need to do is take a video of yourself at the #BHA25 Gallery Bursary Wall (by stand A134), upload an image from your phone of a cut or style you have created and share using #BHABursary. You can also win two tickets to this year’s #BHA25!
Scan the QR code to BOOK TICKETS NOW AND AVOID MISSING OUT!
LIVE COMPETITIONS!
HJ’S EXTENSIONS COMPETITION, SPONSORED BY REMI CACHET
This is your chance to see top extensionists compete live, recreating key commercial looks. Entries have been whittled down to six lucky finalists. Winners will be announced live on the HJ Stage, so don’t miss the opportunity to watch creativity and technical skill come to life.
When: Sunday 12 October
Competition Time: 15.00 - 16.00
Winner Announcement: 16.30 - 17.15 on the HJ Stage
PEOPLE’S CHOICE BARBER COMPETITION
Check out the barbers vying to be crowned The People’s Choice Barber – and to win a £500 cash prize. The competition comprises of two categories: Emerging Talent and Advanced.
When: Sunday 12 October (Advanced)
Competition Time: 13.15 - 14.00
Winner Announcement: 14.00 - 14.30
When: Monday 13 October (Emerging Talent)
Competition Time: 14.15 - 15.00
Winner Announcement: 15.00 - 15.30
THE C.M.C (CATWALK, MAKEUP AND CREATIVE) WORLD CHAMPIONSHIP
Coming to London on 11-13 October, the international event for hair, make-up, nails, fashion and PMU (Permanent Make-up) is an opportunity to engage with international talent. Presented by C.M.C World & CAT UK in collaboration with Salon International.
Scan the QR code to BOOK TICKETS NOW AND AVOID MISSING OUT!
INTERIORS FOCUS
Head over to the Takara Belmont stand to trial the OG Japanese Headspa for yourself. You can boost revenue by up to £6.3k per week(!), so it could be a game changer in your salon.
Also check out…
• Salon Equipment Centre
• Salon Supplies
• Comfortel
• Scorpion Furniture
SOFTWARE ROUND UP
Planning on upgrading your software or just want to see what else is on the market? You’ve come to the right place. Here’s the list of software brands that are available at #Salon25
• VAGARO
• BEU
• JASPY
• TIMELY
• FRESHA
• MYPOS
SNAP! COMPETITION
GIVING HAIRDRESSERS OF ANY SKILL LEVEL, WITH ANY BUDGET, FROM ANYWHERE IN THE WORLD, THE CHANCE TO COMPETE AT SALON INTERNATIONAL – THE SNAP! COMPETITION IS BACK FOR ITS THIRD YEAR.
The top 10 images in each of the six categories will be displayed at Salon International from 11 - 13 October at Excel London. And the winners of each category will be announced live on Monday 13 October on the HJ Academy Stage at 12.30pm. Head here to see the full list of finalists: www.hji.co.uk/the-snap-awards-2025-finalists-are-here.
Scan the QR code to BOOK TICKETS NOW AND AVOID MISSING OUT!
MASTERS AT WORK
Check out the Salon Masterclass schedule on page 46 to see the likes of Sassoon, TONI&GUY, SACO, Danger Jones and Mahogany up close and personal.
DON’T FORGET TO BOOK YOUR TICKETS IN ADVANCE TO SECURE YOUR SEATS.
BARBER BATTLE
The Wahl Professional Barber of the Year competition invites finalists to compete live at #Salon25, where the national winner will be crowned before heading to the Wahl Global Barber Battle in Chicago 2026!
CHAMPERS TIME
Salon Services have returned as sponsors of the Champagne Bar. Cheers! With over 60 years of industry expertise, the distributor is bringing trusted brands, guidance, and support. Plus, don’t miss your chance to vote for your favourite brands in the Salon Services 2026 Hair and Beauty Awards.
COLOUR KALEIDOSCOPE
We’re spoilt for choice when it comes to colour brands that you can get up close and personal with – YUV Beauty, Manic Panic, Blonde Solutions, Schwarzkopf Professional and over on the Colour Pods look out for:
1 KEVIN.MURPHY: Demonstrating the complete colour portfolio that combines science and nature, using high-performing skincare ingredients and technologies for exceptional results.
2 NXT: Get up close and personal with NXT as Brand Ambassador Holly Bullock showcases live techniques, stunning transformations and her top colour tips using NXT Professional colour.
3 Organic Italian Hairdressing: Meet Conlemany – blending artistry and sustainability, it nourishes hair while protecting the planet.
4 Megix10: Megix10 UK Educators will be bringing the power of 10-minute non-progressive colouring, blonding systems, and funky transformations.
5 Andreia Professional: Discover how to achieve flawless, multidimensional results with formulas designed for professional precision and lasting client satisfaction.
6 Mon Platin: See Mon Platin Professional at this year’s Colour Stage. Providing high-quality, innovative hair products with the latest haircare technology.
7 Wunderbar: Discover Wunderbar, the pro vegan German brand and its Gloss’n Tone liquid colours with acidic pH, elevating blonde and colour services with shine, condition and creativity. Watch live demos of versatile, ammonia-free shades for next-level results.
BONDING PARTNER
We’re super excited to have K18 returning for the second year, who are bringing the gamechanging K18REPAIR™ Service and unveiling their newest launch, HeatBounce™. Brand-new full service distributor Sweet Squared will be on hand for expert education, product demos, and exclusive show offers.
TALKING TEXTURE
SURROUNDING THE ALL-NEW TEXTURED HAIR STAGE, SPONSORED BY AVLON PROFESSIONAL, WILL BE A PLETHORA OF PROFESSIONAL BRANDS ALL AIMED AT CARING FOR, CELEBRATING AND ELEVATING THE CRAFT OF AFRO/TEXTURED HAIRDRESSING. LOOK OUT FOR…
AVLON PROFESSIONAL CURLY ELLIE SHEDID & PARRISH ONLY CURLS DESIGN ESSENTIALS BOUCLEME
HOT TOOLS
If you ever fancied dabbling with a new electrical brand, #Salon25 is the right place to do it. With brands like Dyson, Alfa Italia, BaBylissPRO, Hair Tools, Whosewood Couture, Gamma+, Corioliss, Wahl, and ETI UK all with stands, you’d be mad not to try before you buy.
SAY CHEESE!
STOP BY THE HJ MAGAZINE PHOTO BOOTH, AT THE FRONT OF THE HJ STAGE, TO BE ON THE COVER OF HAIRDRESSERS JOURNAL INTERNATIONAL.
Scan the QR code to BOOK TICKETS NOW AND AVOID MISSING OUT!
FEEL THE QUALITY
Don’t just look online, feel the quality of hair extensions and replacement systems at the following stands: Zen Hair, Remi Cachet, Deepin Hair, Auri Hair, Gisela Mayer and Hair Development.
STAGE PRESENCE
Head over to the Dyson stand to see their live stage and demo area, including spotlights from Dyson’s EMEA Beauty Experience Training Manager Demetri Deacon-Jones and super stylist Larry King.
HAIRDRESSERS’ BFF
Salon International is THE place to bag all your salon accessories. Brush up with Denman (don’t miss their spin to win and bag yourself a free gift with their Instagrammable moment), Ergo Styling Tools and Olivia Garden, as well as heading to the Procare and Scrummi Towels stand to see their latest innovations.
SCISSOR SHOPPING
MAKE SURE TO SEE THE LATEST LAUNCHES FROM THE SCISSOR MARKET FROM…
RETAIL HEAVEN
Yes there’s lots of stands that feature demos, live stages and business talks, but don’t forget that #Salon25 is a place to shop, shop, shop. Here’s some of the brands who will be selling on their stand:
Dyson, Manic Panic, Shed (via Alan Howard), Innersense Organic Beauty, Amory, Olivia Garden, BaByliss PRO, Dermapenworld, Dowa, Hair Tools, Wahl, Denman, Alfa Italia, ProCare, Nishman, Gamma +, Morgans Pomade, Salons Direct, FFOR, Matakki, K18, Wearecentred, and lots more.
GRAB YOUR TOTE BAGS!
Scan the QR code to BOOK TICKETS NOW AND AVOID MISSING OUT!
BRANDS OFTEN LAUNCH THEIR LATEST INNOVATIONS AT THE SHOW, AND CHANCES ARE YOU’LL BE ABLE TO BUY LOTS OF EXCLUSIVES THAT THE REST OF THE WORLD HASN’T GOT THEIR HANDS ON YET.