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SMOOTH OPERATOR

From cult status to #1, Paul Mitchell is reintroducing its smoothing range with two new products

Paul Mitchell is a professional haircare pioneer - did you know there’s one Paul Mitchell Smoothing product sold every 17 seconds* ? Now, Paul Mitchell is thrilled to announce the relaunch of its Super Smooth Collection for 2025, complete with a NEW formula. This next-generation range builds on the legendary performance of the iconic Super Skinny Smoothing Serum, now featuring modern packaging, sulphate-free care, and two innovative new products designed to meet the evolving needs of stylists and clients.

CHOOSE YOUR SMOOTH

Get to grips with the full Paul Mitchell smoothing range.

1 SUPER SMOOTH

SHAMPOO AND CONDITIONER Sulphate free and infused with olive derived vegan squalene for even more smoothing power!

2 NEW! SEALING

MASK Seals split ends and gives ALL DAY humidity resistance - use for an extra boost of hydration, smoothing and humidity resistance.

3 NEW! SEALING RINSE

For sealing the cuticle to create softer, smoother styles - the new Sealing Rinse works in just 10 seconds!

4 SUPER SKINNY SERUM

Use for a faster blowout with thermal protection, humidity resistance and high shine.

5 SUPER SKINNY RELAXING BALM

For reducing drying time, humidity resistance and frizz control for smoother styles.

6 STRAIGHT WORKS

SERUM GEL Use for creating long-lasting, smooth styles with a natural, brushable finish.

7 GLOSS DROPS

For extra-strength frizz control, humidity resistance, reduced drying time and thermal protection.

#1 SMOOTHING SERUM SOLD IN SALONS**

** 2022 Kline PRO: U.S. Salon Retail Products Database.

1 SUPER SKINNY SERUM SOLD EVERY 20 SECONDS***

***based on 2024 JPMS sales worldwide through authorised points of purchase and professional distribution

Available to purchase exclusively via Salon Success

Visit www.salon-success.co.uk or call 0800 458 4565

*Based on 2024 JPMS sales worldwide through authorised points of purchase and professional distribution

This article appears in June 2025

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June 2025
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