BUSINESS 
      
        
INSIDER
      
      We ask if you think clients are more likely to embrace change at the start of a new year, and the courses you want to complete 
  
  CAROLYN NEWMAN 
 
  73% 
  OF YOU SAID THAT YOUR SALON APPOINTMENT BUSINESS WAS BETTER OR THE SAME IN OCTOBER THIS YEAR, COMPARED TO LAST YEAR (OCT 2023)
WHAT WAS THE MOST POPULAR CUTTING SERVICE IN OCTOBER 2024? 
ARE YOU FREELANCE OR EMPLOYED? 
MOST POPULAR COLOUR SERVICE IN OCTOBER 2024? 
  
  AYCAN KEMAL
 DO YOU FIND THAT CLIENTS ARE MORE LIKELY TO EMBRACE A NEW COLOUR OR STYLE AT THE START OF A NEW YEAR? 
  65% 
  YES
  35 % 
  NO
IF YOU HAD TO CHOOSE JUST ONE COURSE TO ATTEND IN 2025, WHAT WOULD YOU GO FOR? 
HOW DO YOU PREFER TO RECEIVE HAIRDRESSING EDUCATION? 
  66% 
  IN-PERSON
  18% 
  ONLINE
  16% 
  HYBRID
  
  SCHWARZKOPF PROFESSIONAL 
 
  77% 
  OF YOU SAID YOUR SALON APPOINTMENT BUSINESS WAS BETTER OR THE SAME IN OCTOBER 2024, COMPARED TO SEPTEMBER 2024 
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    METHODOLOGY: Insider is compiled from a monthly survey of HJ readers. The people who participated represent a cross-section of the industry and were polled regarding their business. The figures given represent the average score for each answer.