MAKING A STAND

THE AMAZING SIGHTS, BRANDS AND CLEVER INNOVATIONS FROM THE #SALON24 BRANDS

SCHWARZKOPF PROFESSIONAL

With a buzzing ambassador stage that was inspired by cinema, Schwarzkopf IGORA, Fibre Clinix and BlondMe ranges were brought to life.

GREAT LENGTHS

As well as launching GL Tapes Natural Cut, Great Lengths also showcased GL Tapes Virtual Assistant, it guides hairdressers on the best application techniques and tape placements.

DYSON

With a focus on the supersonic r., the Dyson stage, hosted by Demitri Deacon-Jones, featured artists such as Dylan Bradshaw and Chris Long. Visitors loved Formulations, their new styling range.

BABYLISS PRO

Ambassadors including Ky Wilson, Syd Hayes and Michelle Sultan demonstrated the latest looks with the BaByliss PRO Stilista and Falco High Speed Hair Dryer launched at #Salon24.

VAGARO

Vagaro were promoting website design and importing and onboarding support from any software using their Mysite website builder - all free to those who signed up at the show.

WAHL

The Wahl stage returned with top barbers including Cal Newsome, Mic Damiano and Stacey Wright.The Vapor was launched on the retail side of the stand, in partnership with Alan Howard.

CLOUD NINE

In 'Play The Heat', a Play Your Cards Right-style game, there were exciting prizes on offer. Mathilde Heather, Mark McKenzie, George Newton-Beck, Liam Tyler and India Sparacia delivered demos.

REVLON PROFESSIONAL

Visitors gathered at the Revlon Professional stand to have their auras read and hear about Magnet Blondes and the new launches including the 8-level lift Clay Bleach Powder.

K18

Highlighting the K18REPAIR service, powered by K18PEPTIDE, the brand had demos and featured the K18 Next Level Repair Gift Set which includes the cult Molecular Repair Hair Oil.

TAKARA BELMONT

Visitors saw the new LUAR fully motorised fully lie-flat chair, as well as Head Bath demos and the Spa Mist II. They loved seeing how original Japanese techniques would fit into their business.

INDOLA

With a packed timetable of ambassadors and an open prep and photoshoot area, the focus for Indola was live hairdressing. Crea-Bold and the new Care & Style were available to buy.

SALON SERVICES X SALLY BEAUTY

With its Champagne bar, Pick n’ Mix station, spin the wheel and selfie area, visitors were also offered free fizz for voting in the Hair & Beauty Awards.

REMI CACHET

With a focus on encouraging sign ups for a free trade account, Remi Cachet featured creator Victoria Lynch, as well as stylists including Jack Mead and Lydia Wolfe and Stephen Hopper.

NATURE EVA

Focusing on their Bio Straight Treatment, the Nature Eva team featured a stage with live demonstrations, and a competition to win a Dolce & Gabbana handbag caused a buzz on the show floor.

SALON EQUIPMENT CENTRE

The brand-new Painted Ivory range lured visitors to the stand to try out the salon furniture, as did the Levi Lay Down Backwash.

MY POS PARTNERS

With no rental or contract, stylists can accept instant payment in three seconds with MY POS Partners – as well as being able to connect to any network.

BIANCA BLUE COLLECTIVE

Hairdresser Bianca Blue had a line-up of live podcast recordings and was focused on growing the BB Community.

THE BLUEBEARDS REVENGE WITH COOL BLADES

Relaunched in 2024 and distributed by Cool Blades, grooming brand The Bluebeards Revenge was back with a new look, but the same loved formulation.

HAIR & BEAUTY CHARITY

The Hair & Beauty Charity were selling hair and beauty favourites this year to raise money for hair and beauty professionals who have fallen on hard times.

EASY TIP

Stay ahead of the new Tipping Act with EasyTip’s groundbreaking Tipping Policy Generator—designed to keep your salon compliant and stress-free! With just a few clicks, create a tailored tipping policy specific to your salon, seamlessly share it with your team, track acceptances, and manage updates in real-time. Already have a policy? Simply upload it to ensure every team member, new and existing, stays informed. Ensure compliance and enjoy a hassle-free experience by signing up for EasyTip today!

TIMELY

The software brand had a focus on its Tap to Pay launch. With the feature, all you need is an iPhone to receive client payments, perfect for solo stylists and for bigger salons to use as a back up payment system.

GRID STUDIOS

Hairdressing shoot space GRID Studios featured artists such as Nikki Clifford, @hairy.sons, Ainsley Walton, Rachel Dee and Guy Kleinhaus, as well as a fully interactive mini studio.

FFØR

Sulphate and paraben free products made from 100% natural ingredients, FFØR featured a tombola and were talking about their newly launched curl range.

SPECTRUM ONE

Visitors saw the new launch of ash colours and the new ultra-discreet Genius wefts. In addition, the brand launched a new shampoo and conditioner to be used specifically with their extensions.

JAGUAR SCISSORS

The Black line, made from special steel, is built to last a lifetime. With its incredibly small closing force, hairdressers can keep hands and joints in good health.

COMFORTEL

Furniture brand Comfortel had an exclusive discount of 10% off over the weekend, they were also giving out inspiration guides on the latest salon interior trends.

LULLABELLZ

Focusing on their premium range of professional hair extensions, Lullabellz were handing out free goodie bags to the first 100 people to visit their stand. Plus, anyone who signed up for a trade account was given extra credit!

SHED

Featuring a range of live styling demonstrations over the weekend, SHED showcased new products on their stand including the Get a Grip volumising texture dust.

ALFA ITALIA

With live styling demonstrations from ambassadors including Peter Mellon, Justin Mackland and Melissa Timperley who has recently been announced as the brand’s new Precision Cutting Artist.

SHORTCUTS

Celebrating 30 years of Shortcuts, the team were promoting their competition to win a trip to Portofino, as well as new in-Cloud options and pre-arrival forms - perfect for mobile stylists.

BLONDE SOLUTIONS

The new Platinum Liquid Toners are the brand’s first salon retail products. The Platinum Liquid Toners are 30% less concentrated for at home maintenance, helping clients to maintain their blonde in between salon visits.

ETI UK

The electrical tool brand were highlighting the Maestro hairdryer – featuring the most advanced technology in a compact design, the Ionic Compact hairdryer and the Delta hairdryer – Italian designed, lightweight and stylish.

YUV

Visitors got to see the yuv Lab up close and personal. Designed with the professional colourist in mind, yuv makes formulating colour easy, smart and fast.

AMORY LONDON

With live styling sessions, the brand’s new straightener features titanium plates, infrared heat technology and ionic technology to protect hair and reduce damage. The straighteners were available for an exclusive show price of £250.

OLIVIA GARDEN

Showcasing live demos and a range of offers including the make your own brush kit where visitors could buy three brushes and get one free, buy one pair of scissors and get one free, plus an engraving machine.

AMIKA

With an exclusive discount on their hot tools, plus a range of offers on their haircare and styling products – visitors got a free gym bag when buying 10 products, plus a free mesh bag when buying five products.

JEAN PAUL MYNE

The Italian haircare brand showcased two new products – the Keratin Plus Empower Muroil and the Keratin Plus Color Demi.

DENMAN

The classic brush brand showcased live demonstrations from Emma Dixon, Denman Stage Star Winner and James Forte, as well as their new D4 brushes and new Denman Deluxe D28 Wildcat Wide Tooth Detangler Comb.

SALON SUPPLIES

The distributor were sponsors of the Salon International VIP Lounge, and were focusing on head spas and luxury furniture on their stand.

VTCT

The education providers were focusing on apprenticeships with VTCT Apprenticeship Business Development Manager, Jody Jones, featuring on the Business Live Stage. VTCT were also showcasing their VTCT STARS on social and VTCT Collective Live webinars.

HAIR TOOLS

With live demonstrations throughout the weekend, Hair Tools were highlighting the new Futaria Hot Brush and new Futaria Wide Straightener.

CAPE KINGS

With live clippering and cutting on the stand, Cape Kings were showcasing their premium custom barber and salon uniforms, including t-shirts, hoodies, capes, gowns, and caps with exclusive show offers available on the stand.

MORGAN'S POMADE

Made in England, Morgan's Pomade were showcasing their wide range of grooming products.

HAIRCUTS4HOMELESS

A charity founded by Stewart Roberts MBE offering free haircuts to the homeless. Stewart's focus for the three-day event was to connect with as many hairdressers as possible.

NATIONAL HAIR AND BEAUTY FEDERATION

The NHBF had an exclusive show offer – visitors who became a NHBF member at the show got a free Health and Safety Business in a Box Pack, worth £110.

KAMISORI

The expert Japanese scissors company showcased their innovative hair-cutting shears and were on hand to explain how they were hand-made from the finest materials.

HELLO KLEAN

A filter formulated to bind with unwanted minerals and metals, Hello Klean were offering a 30% off online discount code and were giving away free samples.

REJUVENUM

The Irish brand was on hand to showcase its hair straightening system, Amino 15, which provides results lasting longer than six months.

GLOWWA

Educating salon owners on HAIR FOOD – hair vitamins designed to encourage healthy hair growth. They were also giving out goody bags to those that stopped by for a chat with the team.

PHOREST

The salon software brand were offering a show-exclusive discount - three months at 50% off for anyone that signed up at the show. They were also giving a free pay terminal, and were socialising with visitors at their champagne reception.

CURLY ELLIE

Focusing on their Flexible Hold Styling Foam, the Curly Ellie team had stylists demoing the curl-focused range.

DOWA INTERNATIONAL

YS Park and Passion brands were showcased at Dowa International and scissor sharpening services for £20 caused a stir with queues forming around the stand.

ARTERO

The clipper and tool brand had a host of show-exclusive offers, including Buy Two, Get One Free on clippers and trimmers, scissors, and straighteners and hairdryers.

BEU

Software brand Beu were offering some great discounts for visitors of the show; a yearly subscription to Beu usually costs £599, but was available for £399, while a monthly subscription, usually £59, was reduced to £39.

MATSUZAKI

Matsuzaki Shears provide a Japanese Shear with a strong history of quality. With over 100 years of experience, visitors headed to the stand for scissors that will stand the test of time.

PROCARE

Visitors had the chance to win a 247 Foil Machine, plus a 12 month supply of foil. For those not lucky enough to win, the 247 was also discounted, as was the brand’s best-selling Write & Wipe Colouring Trolley.

JRL

JRL brought the new Ghost Edition kits to Salon International, while existing best-sellers such as the ONYX range were 25% off. The brand is available through Chris & Sons.

L3VEL3

The brand launched the new KRAY Colour Line (available in 16 pure tone semi-permanent shades and clear) which retailed at 30% off, distributed by Chris & Sons.

BROSH

One of Asia’s largest grooming brands made its debut at Salon International with distributor Chris & Sons. Brand ambassador Danny Robinson took to the stand to demonstrate some of the products on offer.

DIRECTIONS

With demos from brand ambassadors taking place all-day every-day, Directions were also raising awareness of their education offering. On Monday they were keen to spread the word about their free education within colleges.

HEINIGER

After making a name for themselves in the animal industry for over 75 years, the brand has now launched in the grooming market, exclusive to Chris & Sons in the UK. Heiniger were in attendance to meet new friends and get noticed.

LEAF SCISSORS

The limited-edition Pink Edition scissors were the star of the show over at Leaf Scissors, while many of the brand’s other models were available for up to 50% off.

RUSH HAIR AND BEAUTY

In addition to the brand’s Masterclass, the Rush Hair and Beauty team were also on hand to raise awareness about their training academy, answering plenty of questions. Plus, for students attending the show, they had plenty of minis..

ONLY CURLS

In addition to teasing new launches, Only Curls were ready to raise brand awareness, connect with new potential stockists and catch up with existing customers.

GAMMA+

The electrical brand showcased the new Shorty Clipper – a compact clipper with an EON digital motor. The Metal Instincts Clipper was also a popular choice, selling out on day one, while the new Donna+ Straightener was also launched.

ANDIS

There were offers on the Andis stand across all products and exclusive show deals on the new GTX -EXO Black Label. Andis Global Educators Hayden Cassidy and Kevin Luchmun and ambassador Wez Jones demoed on the stand.

TOTEX

There were #Salon24 offers available on the Totex stand and a chance to play their spin the wheel game to win a prize where everyone went home a winner.

DART PROFESSIONAL

Dart Professional were promoting their Fearless range and offering further discounts on the stand when guests bought more than one product.

NEOCAPE

With their unique hair stop collar, Neocape caused a splash with their limited-edition show prices and innovative designs.

AMERICAN CREW

Visitors had the chance to meet the American Crew All Star team and learn about the Campus Campaign and latest education offerings.

ZENOTI

Inviting visitors on the stand for a coffee and a chat, the Zenoti team brought to life Hyperconnect, AI phone line and the new Zini chatbot - all with the aim of making life easier.

SCORPION

With an increase in salon owners wanting furniture that hides stains from colour work, the new black and gold range was on display at the show and offered at an exclusive price, VAT free.

REDIST

Celebrating their first time at Salon International, Redist gave visitors show bundle offers on client favourites including their hair mask and shampoos.

NOVO CABELO

There were live demos on the Novo Cabelo stand across the three days where visitors could get a taste of the skills to be learnt on their newly launched Long Hair and Complex Aloplecia Course.

MATAKKI

The Matakki team showcased the Damascus 8 layer steel scissor and Supernova 6 star 10 layers of folder scissor, plus more lines.

JUNGLE FEVER

This subscription-based model from the Italian colour brand aims to offer support to hairdressers struggling with the rising costs of colour. There was 25% off all products for those who signed up until the end of the year.

BEU SCISSORS

With an eye-catching sports car on their stand, Beu Scissors showcased their professional scissor line and offered hand sharpening with Japanese wet stones. Finance options were available for new product purchases, interest free.

ZEN

Zen had new ponytails and clip-ins in 21 colours on display. Training was free for those who bought the V-Light System whilst all other systems were available with £100 off training. Stylists Michael Gray and Paco Latorre were demonstrating across the three days.

MANIC PANIC

With education each day, the Manic Panic stand was a vibrant display of colour at #Salon24. Alongside a photobooth where visitors could try on wigs, education was on offer from Verity Clarke, Mykey O’Halloran and Myah Wakelen.

REM

REM were launching three new units for 2025 exclusively at Salon International. There was a 25% discount for the show with additional discounts on the stand on offer.

SHEDID AND PARRISH

With demonstrations on textured and curly hair throughout the exhibition, the team at Shedid and Parrish showcased the whole range, including the new Curl Control Serum.

SACO

Dedicated to developing products that are free from harmful ingredients, the brand showcased the Supernature range described as 'Superfood for your hair’ and the Treat Your Hair range, the next generation of nutritious hair and scalp care.

MANTA

The gentle brush company were all about highlighting their Kinks, Curls and Coils brush and visitors loved meeting founder Tim Binnington citing his recent appearance on Dragon's Den earlier this year.

TREATWELL

A big thank you to our headline sponsors Treatwell.