#SALON24 MASTERCLASSES

SOME OF THE INDUSTRY'S BIGGEST STARS INSPIRED AUDIENCES WITH A STUNNING ARRAY OF HAIR ARTISTRY AND CREATIVITY

The SACO International Art Team made a striking statement with their latest collection, EXCELLERATE, inspired by the American abstract painter Mark Rothko and the vibrant energy of the 1970s.

RICHARD ASHFORTH

Richard Ashforth referenced the mid-70s art movements in London and New York, including the Punk explosion, which influenced the collection's strong, spiky textures and understated shapes. The theme of boldness extended beyond colour into the cutting techniques as Luke Hawkins demonstrated a soft, natural-looking cut with subtle texture, while Charlie Kang from SACO Korea combined a strong structured base with disconnected length through the top.

LUKE HAWKINS

Richard infused his look with 70s influences while avoiding it becoming too much like a mullet, and for his second model, he created bold and graphic shapes that complemented the colour work.

CHARLIE KANG

Richard then invited Peter Gray, a friend and fellow artist, on stage for a captivating cutting segment featuring an exaggerated hairpiece pinned onto the model's hair. The models then returned to the stage for a stunning finale showing SACO's commitment to pushing boundaries and delivering cutting-edge hairdressing.

Mahogany unveiled its Spring/Summer collection, led by International Creative Director Colin Greaney, UK Creative Director Antony Licata, and Senior Creative Director Neil Atkinson. The team showcased their distinctive expertise in cutting and colouring, leaving attendees inspired and captivated.

MAHOGANY

Antony introduced the team’s latest collection "New Boho," inspired by the fashion house Chloé and its Creative Director, Chemena Kamali. Drawing inspiration from the sheer, fluid freedom of the 70s, the seminar commenced with a captivating presentation featuring three models showcasing looks from the new collection.

MAHOGANY

"Erratic" was the key word used by the team to describe the cutting techniques employed, as well as their diverse approaches.

NEIL ATKINSON

The seminars remained true to the Mahogany Hairdressing ethos, showcasing groundbreaking cutting and colouring techniques and inspiring the audience. As Colin stated: "My Creative Team has a clear understanding of the amalgamation of art, fashion, beauty and architecture, most importantly a visionary blend of groundbreaking techniques that can be adapted for commercial applications."

The RUSH Artistic Team electrified the stage with their latest collection, FREQUENCY. Led by International Creative Director Andy Heasman, the team explored the themes of energy, sound, nature and the balance of highs and lows through cutting and colouring techniques.

SEUNG KI BAEK

Seung Ki Baek and the colour team discussed the movement that colour placement can impart on hair, alongside high and low frequency cutting techniques. Kirsty Judge incorporated beautiful copper tones and Tina Memhi shared low-frequency colour, using high-definition tones.

RUSH

RUSH Editorial Director Tina Farey then created hair pieces constructed with wire and bias binding, resulting in powerful and colourful ponytails. International Artistic Team member, Sophie Chandler, worked with wigs and wefts to create a visual soundbar effect that perfectly complemented the overarching theme.

Andy Heasman returned for the cutting section using soundwaves as inspiration for his sectioning pattern. Michael Rackett, from the RUSH art team, worked with expansion and elongation, and Craig Mason added disconnections.

RUSH

The finale featured 11 models with looks ranging from commercial to avant garde, leaving the audience in awe of the team's creativity and technical expertise.

Celebrating 70 years of unparalleled excellence, The House of Sassoon showcased its innovative techniques, cutting-edge looks, and commitment to development.

SASSOON

Models arrived on stage wearing Henry Holland-inspired t-shirts emblazoned with "Vidal says technique not gender" to mark the launch of the new ABC gender-neutral education courses, with International Creative Director Mark Hayes emphasising their gender-neutral approach and modern take on classic techniques.

SASSOON

Silvia Salerno then discussed her model's pure and simple cut, featuring triangular shapes for added texture, and Lee Nunn deconstructed the internal core of his haircut, exposing some of the layers.

The team then presented the BLANC collection, discussing the diagrams of all the cuts and colours. Mark worked on layering and overdirecting to create a soft, loose edge that frames the face. Danielle Harvey was inspired by 70s Paris, with an overall feeling of modern minimalism, and Daniel McCourt was inspired by Japanese youth culture for his cut, featuring a bold fringe and V-shaped graduated sections.

SASSOON

With classic silhouettes and techniques expertly blended with a contemporary, hyper-individualised approach, this show exemplified what has made Sassoon truly special for 70 years.

TONI&GUY delivered an electrifying masterclass led by HJ's British Hairdresser of the Year, sponsored by Schwarzkopf Professional, Cos Sakkas and the award-winning International Artistic Team, immersing attendees in creative ideas and the latest trends in hair fashion.

COS SAKKAS

Cos Sakkas introduced PROVOKE, the new collection that challenged the audience to provoke their imagination and creativity. The TONI&GUY technical team then took to the stage to discuss the collection's three runwayinspired colour stories: naturals, vivids, and pastels. The team showcased the three key colour techniques - veils, dimensions, and edges, to create a cohesive look and feel.

TONI&GUY

The TONI&GUY Creative Men's team shared their new PROVOKE men's campaign, highlighting key trends like Bold Expression – Terracing, inspired by Y3 campaigns, and Subtle Sophistication – The Lost Boys, influenced by seamless elegance tailored to individual preferences.

The brand then presented its editorial collection with its Session team, highlighting collaborations with various fashion houses and the importance of basic styling skills.

TONI&GUY

The TONI&GUY masterclass was a journey through fashion, decades, and thought-provoking trends and techniques, culminating in a fashionable finale.

Patrick Cameron MBE returned to Salon International for 2024, offering an intimate, hands-on masterclass where he led attendees through three different hairstyles. With a career spanning over 40 years, Patrick is known throughout the hairdressing world for his exceptional long hair work and unique educational skills.

PATRICK CAMERON

Also known for his bridal work and sophisticated updos, Patrick demonstrated three different looks throughout the session, including an intricate braided updo and a bohemian-inspired asymmetric twist. Following each initial demonstration, Patrick then supported hairdressers one-toone as they set about recreating the styles themselves.

PATRICK CAMERON MASTERCLASS

This live masterclass was the first of its kind by Patrick at Salon International, bringing his much-loved Access Long Hair platform to life – which he describes as “the Netflix for dressing long hair”.

Hailing from New Zealand, Patrick has presented shows and educational seminars in every continent, sharing his long hair knowledge with eager students and always looking to the future of the industry. His charismatic approach, paired with his 40+ years of experience in the industry, ensured each of his three sessions throughout the weekend were in high demand.

PATRICK CAMERON MASTERCLASS