SHOW YOUR ID

The essentials to know about the L’Oréal ID Artist programme. Have you got what it takes?

L'Oréal ID Group Year 2

Launched in 2003, the ID Artist programme aims to find talented individuals and help them reach their full potential. Over a two-year period, members train with top industry names, upskill in presenting and partake in unique opportunities that often puts individuals on the fast track to stardom.

Tell Me More…

Many recognised faces over the last 20 years have been part of the programme and have gone on to amazing things, in fact many of them are still part of the Artistic offering at L’Oréal Professionnel Paris. The ID Artist programme has developed over 400 hairdressers across the UK and Ireland, many of whom have grown into leaders within our industry today. The selection process is tough, but so worth it.

If you do become part of the ID Artist team, you can expect to join a 2-year programme that will lead to:

• Guest speaker presentations

• The opportunity to be first to use new products

• Countless industry opportunities such as fashion shows, college presentations, course presentations, influencer days, filming for Access education, presenting on social media, in-person and live presenting

L'Oreal ID20

How Do I Enter?

To be in with a chance of becoming an ID Artist, there is a two-step audition process.

The entry process is entirely digital and includes two formal audition steps:

Step 1: Submit an audition video showcasing a complete total look on a live model

Step 2: A virtual interview with a panel of industry experts (only successful entries from the first round will go through to this stage)

Auditions are held at the start of the year with 12 new places available on the upcoming programme. ID Artist auditions are open to various skill set combinations. Candidates will be asked to indicate their area of skill and focus in the following categories: hair cutting, styling and/or colouring.

Auditions go live at the end of November and successful candidates join the programme in February. Follow @Loreal_education_uki for more information and to see when the applications first open.

MEET THE CURRENT ID ARTISTS!

1ST YEARS

• Alison Simpson -Linton and Mac, United Kingdom

• Arron Mc Donagh -Not Another Salon, United Kingdom

• Eboni Snook -Anthony John Salons, United Kingdom

• Isabelle Rose -Dy8 Desinz, United Kingdom

• Jak Hall -Jason Hall Hairdressing, United Kingdom

• Lauren Mcneela -Stripe Colour Studio, United Kingdom

• Lucy Boodell -Goldsworthy’s Hairdressing, United Kingdom

• Mia Taylor -AKA Professional Hairdressing, United Kingdom

• Molly Rufus -Charlie Miller, United Kingdom

• Morgan Graham -MG the Studio, United Kingdom

• Nadine Brady -La Mode Hairdressing, Republic of Ireland

• Sadhbh Clifford-Knapp -Peter Mark, Killarney, Republic of Ireland

• Sian Lloyd -Hillary.ie, Republic of Ireland

• Zak Hulbert -Blushes, United Kingdom

2ND YEARS

• Adam Cunningham -Zeba Hairdressing Sandymount, Republic of Ireland

• Augusto Miranda -Zeba Hairdressing South William St, Republic of Ireland

• Clare Kenny -Hession Hairdressing, Republic of Ireland

• Dean Taylor -Trinder Hair Studios, United Kingdom

• Elle Foreman -Tribe Clapham, United Kingdom

• Francesco Merico -Trevor Sorbie Covent Garden, United Kingdom

• Georgia Haverty -Peter Mark College of Hairdressing, Republic of Ireland

• Giuseppe Di Rosa -Trevor Sorbie Brighton, United Kingdom

• Laszlo Roman -Creations Hairdressing, United Kingdom

• Mark Sherwood -Zeba Hairdressing South William St, Republic of Ireland

• Neill Cooney -Brown Sugar Ranelagh, Republic of Ireland

• Sara Bergantini -Fowler35, United Kingdom

•Troy Boyd -Anthony John Salons, United Kingdom

• Yolanda Dunne -Wildflower, Republic of Ireland

The ID Artists prepping backstage at ID20

“IT’S FANTASTIC SEEING THE FUTURE CREATIVES COMING FORWARD AND PUTTING THEMSELVES OUT THERE. I AM BLOWN AWAY BY THEIR TALENT. THE 2-YEAR PROGRAM ALLOWS THE TALENT TO INDIVIDUALLY GROW, AND IT’S ALWAYS GREAT TO SEE HOW THEY DEVELOP.”

L'Oréal ID Group Year 1