2 mins
THE POWER OF CHOICE
We explore how Avlon’s Texture Release can give clients optional textural change and the textured stylists to know now
Avlon’s Texture Release reduces damage and gives clients styling flexibility, fulfilling a growing need for less maintenance
Research conducted by Avlon has shown that type 4 hair of African descent is 23 times more difficult to comb in a wet state, and 32 times more difficult to comb in the dry state, than Caucasian or European hair.
The desire for improved manageability is just one reason smoothing treatments for Afro hair have started to increase in popularity. Clients are also looking to achieve their desired aesthetic and greater styling flexibility. Smoothing treatments for Afro hair not only help to reduce damage caused by brushing and combing, but they also improve the maintenance and care of the hair.
Avlon’s Texture Release is a heat activated smoothing system that features amino acids and conditioning agents that crosslink deep into the hair fibres to enable styling versatility. Dr Syed, Avlon Founder comments: “We’re really excited about the possibilities as we develop Texture Release. We received another patent recently, where we added ingredients to two stages of the process. When together, they not only react with the hair, but they also react with each other. When the molecules combine, they become large and remain in the hair even after rinsing. Because of this, the hair remains straighter for longer.”
What is Avlon’s Texture Release?
Texture Release is a heat-activated smoothing system that contains amino acids and advanced conditioning agents that penetrate deep into the hair fibres, for ultimate styling versatility. This is ideal for curly to excessively curly hair textures. Key active ingredients include a mixture of Glyoxylol Carboxysteine and Glyoxylol
“FOR THOSE WITH DRY HAIR, IT’S AGREAT WAY OF HELPING TO LOCK IN MOISTURE. FOR THOSE WITH CURLS THAT HAVE ALOT OF FRIZZ, IT REDUCES THE FRIZZ . IT CUTS BLOWDRYING TIME IN HALF, WHICH IS WHAT ITHINK MY CLIENTS LOVE MOST ABOUT IT. IT ALSO PROVIDES ABARRIER PROTECTION AGAINST HUMIDITY”
Keratin Amino Acids which cross-link with hair fibres, holding the hair in the desired shape, while providing radiant shine. “Our smoothing treatments use compounds that go into the cortex of the hair before applying heat, producing properties including reduction of frizziness and less need for maintenance and styling,” explains Dr Syed. The heat from the flat iron activates the key ingredients to create new, semi-permanent bonds in the hair fibre. This creates a straighter appearance that gives shiny, smooth results. The Texture Release Thermal Protector spray is an effective thermal protectant that protects the hair from potential thermal damage.
Discover the transformative power of Avlon's Texture Release at www.avloneurope.co.uk