2 mins
CARE FOR HAIR
The new Avlon AffirmCare Dandruff Collection works to minimise scalp irritation, nourish, and strengthen hair for your coily and curly clients
Avlon is excited to announce the launch of its new AffirmCare Dandruff Collection – a premium therapeutic scalp care range, featuring organic ingredients, designed to address common scalp issues for people with natural or chemically treated coils and curls.
Key Benefits
With both in-salon and retail products available, this innovative line aims to eliminate dandruff flakes, minimise scalp irritation, provide maximum ease of combing, moisturise and soothe the scalp, reduce inflammation, and strengthen hair.
Key Ingredients
• Moisturising: Coconut oil, betaine, mango butter, flaxseed extract
• Detangling: Quaternium 18
• Cleansing and exfoliating: Piroctone olamine, walnut shell powder
• Strengthening: Ceramides, copper tripeptides, Japanese green tea, apple extract, sugar cane, lemon extract
• Soothing: Aloe vera, green tea, mint
• Dandruff reduction: Black seed oil, oregano extract, piroctone olamine
In-Salon Experience
The AffirmCare Dandruff Collection offers a luxurious in-salon guest experience, starting with a thorough scalp analysis to identify any aggravated areas, redness, or abrasions. The treatment regimen includes:
• AffirmCare Dandruff Shampoo: Applied with a gentle rotary massage to exfoliate flakes.
• AffirmCare Dandruff Conditioner: Provides deep conditioning with a smooth stroking massage.
• AffirmCare Dandruff Masque: Deep conditioning with a kneading massage and fine walnut shell powder for exfoliation.
Key Scientific Findings from Avlon Research and Development
• Hair treated with AffirmCare Dandruff Shampoo showed a 21% increase in ease of combing.
• Hair treated with AffirmCare Dandruff Conditioner exhibited a 27% increase in hair moisture.
• AffirmCare Dandruff Shampoo, Conditioner and Masque effectively detangle hair and reduce combing damage.
THE COLLECTION
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AFFIRMCARE
DANDRUFF SHAMPOO:
Luxuriously scented with a gentle cleansing formula containing oregano, aloe vera, and green tea, the AffirmCare Dandruff Shampoo soothes the scalp and provides relief from dry, itchy conditions.
2 AFFIRMCARE
DANDRUFF CONDITIONER:
Featuring an advanced formula with coconut oil, shea, and mango butter, the AffirmCare Dandruff Conditioner moisturises and hydrates the hair and scalp, leaving it nourished and detangled, and adds a healthy shine.
3 AFFIRMCARE
DANDRUFF MASQUE:
A deep conditioning treatment that gently exfoliates and comforts the scalp, the AffirmCare Dandruff Masque hydrates and moisturises the hair and scalp while strengthening the hair.
RETAIL RRP
• AffirmCare Dandruff Shampoo 8fl oz:
Salon Price £7.02 / RRP £12.95
• AffirmCare Dandruff Conditioner 8fl oz:
Salon Price £7.28 / RRP £13.45
• AffirmCare Masque 8fl oz:
Salon Price £8.91 / RRP £16.45
IN-SALON SERVICE LIST PRICE
• AffirmCare Dandruff Shampoo 32fl oz: £20.50
• AffirmCare Dandruff Conditioner 32fl oz: £20.50
• AffirmCare Dandruff Masque 32fl oz: £24.50
For more information, please contact: info@avloneurope.co.uk or visit www.avloneurope.co.uk