COLOUR THAT CARES

iNOA is on a mission to quash any client concerns around colour

LOVED BY THE PROS

But don’t just take our word for it, let’s hear from an iNOA user…

“I LOVE INOA FOR THE IMMACULATE CONDITION THAT IT LEAVES HAIR IN, THE FANTASTIC SHINE, BUT ALSO FOR THE COLOUR LONG EVITY.”

It is undeniable that some clients are still cautious about colouring their hair. Damage remains the #1 concern raised by clients when considering a colour service; but it’s not the only potential barrier we need to be mindful of.

The impact to scalp health, the long-term effects on curl pattern and the longevity of colour services are all concerns being raised by clients more and more in the salon.

L'Oréal Professionnel Paris has the solution. Loved by hair professionals and clients alike, this luxurious permanent hair colour has always respected both hair and scalp health; but now the brand has exciting new benefits for consumers that target concerns regarding curl pattern retention and longevity of colour.

Did you know that the power of iNOA’s unique oil delivery system means there is more scalp hydration, a true respect for individual curl pattern and highly impactful, long-lasting colour results*? Not to mention a reduction in hair porosity. With iNOA, coloured hair remains nourished; with +48% more shine for beautiful healthy-looking hair.**

WE iNOA (A LITTLE REMINDER OF WHY WE LOVE iNOA…)

1 Ammonia-free for a pleasant smell & vegan formula– no animal derived ingredients or by products

2 It's 60% oil and provides up to 48% shinier results*

3 High-impact colour with up to 100% grey hair coverage***

4 Available in over 90+ shades

AUTUMN STATE OF MIND

Each year, we see online searches for Autumn hair colour inspiration peak in September*; with 51% of clients requesting a change to their colour reflect between September and November.

Listen up – that means now is the time to get ready for the new season.

Thankfully, L'Oréal Professionnel Paris has a close eye on hair trends and has identified #coppercontrast as the colour palette to watch out for this Autumn.

And of course, iNOA has you covered with a multitude of beautifully sophisticated warm copper and brunette shades to ensure your clients stay on-trend and are ready for Autumn season 2024.

*Google Trends Worldwide 2023

THE AW24 SHADES TO KNOW

7.43

7.44

6.34

MEET THE LATEST TECH FROM L'ORÉAL PROFESSIONNEL PARIS, MY HAIR ID

The ultimate professional tool that connects hair lovers and hair professionals through the power of virtual try-on & digital shade charts, to truly elevate the in-salon experience.

DOWNLOAD NOW: CLICK ON THE QR CODE

1 DISCOVER the My Hair [iD] inspiration hub to find your client’s favourite #coppercontrast look.

2 EXPLORE the app’s virtual try-on feature, ensuring your client has found their per fect autumnal hair colour match.

3 COMPLETE your client’s global hair assessment with the app's four essential consultation questions.

4 UNLOCK the app's prorecommendation tool, which will formulate the best-suited shades; benefits &technical info.