WHY SHOULD A SALON GO DIGITAL?

Running a salon is a lot to keep up with, so making your salon digital is an easy win

Salon management requires you to sport many hats. You will find yourself tending to clients and dealing with the day-to-day business management tasks like admin and payroll, marketing, and taking care of everyday tasks. But by implementing the right software, you can gain back invaluable time. Here's just some of the benefits…

Increase Client Engagement and Reduce the Phone Calls

The main feature of a salon going digital is to allow clients to book their appointments online. They get access to your diary, can book appointments in advance, and see your menu of services and prices. This alleviates any potential errors that can occur with the pen and paper method.

What’s more, with 46% of bookings happening outside of booking hours, and with a software system they can book around the clock, you can get paid while you sleep! Clients appreciate feeling like they’ve got access to you at all times (or your booking diary, at least), and this seamless experience with your salon is what’s going to keep them loyal. An online booking system gives you more time to do what you love.

Features to Up Your Game

► Customer Tracking – Take note of specific client details like allergies, hair types, or their preferred hair colour and easily save it to their client profile for later reference. This also offers a much more personalised and seamless experience for clients.

► Notifications – No need to manually set up appointment reminders, simply use the customised, automated email, text and push reminders.

“AS A BUSY SALON OWNER, VAGARO IS CRUCIAL TO RUNNING MY SALON BECAUSE IT ALLOWS ME INSTANT ACCESS TO BOOKINGS, WHEREVER I AM. I CAN MANAGE EVERYTHING I NEED TO VIA THE VAGARO APP WHEN I’M ON THE GO.”

► Forms – Collect client contact or pre-visit information before your clients' appointment to streamline your business's flow. Use the custom builder to send out intake forms, waivers, questionnaires — anything you need.

Income Protection

Vagaro’s credit card processing comes with features to help manage your income. If paired with Vagaro's Online Shopping Cart, you'll be able to clearly state the terms of your cancellation policy, and even request part of your service fee at the time of booking as a deposit in order to secure your bottom line.

174,000 PROFESSIONALS AGREE…YOU WON’T LOOK BACK!

If you don’t want to secure bookings for your business with a deposit, you can take client card details instead. That way, if they do cancel, you can charge a cancellation fee. Cards are stored securely within your account, protecting both you and your clients.

Professionalise and Revolutionise

Going digital with your salon gives your business that va va Vagaro! No need to be overwhelmed by transitioning from pen and paper with Vagaro's local Import Specialists that help get you set up. You’ll have reporting tools at your fingertips, access to real-time data on your payments and bookings, plus so much more. This information can help inform your business decisions by helping to identify trends in client behaviour.

Choose the Right Software

The details to keep an eye out for:

► Price – There are lots of competitive prices on the market, but look for software that has a robust and comprehensive base plan.

► Features – Will you need to send forms? Do you want to take payments? How about automated reminders? Book a demo, and get all your questions answered.

► Marketplace – Some salon software come with a marketplace designed to get you new clients. However, some have hidden fees. With Vagaro, you keep 100% of any money you make from booking procured through the free Marketplace.

► Integrations – Look for software that offers integrations for Instagram, Facebook and your own website. Vagaro has integrations for all of these, including Apple and Google Maps.

Joining Vagaro means 24/7 support, free onboarding, and a digital assistant that takes care of the backend humdrum. Try Vagaro for yourself, no risk or commitment, with a free 30-day trial.