NEW LOOKS

The transformative effect of hair replacement systems on both salon businesses and clients

Novo Cabelo, which means 'new hair' in Portuguese, are an on-trend, forward-thinking company who are delivering hair replacement systems education to the highest standard. Founded by industry professionals, the brand, led by Rob Wood, has created a social media frenzy with over 26 million TikTok views for their non-surgical hair transformations.

The Hairdressing Link

Novo Cabelo are focused on fashion, image and enhancement, and this modern approach to hair replacement has seen over 50 Novo Pro salons and over 80 stylists trained in the hair replacement systems, including HJ’s British Hairdressing Business Award winner, Goldsworthys.

Renowned for their cutting, colouring and dressed hair skills, Goldsworthys has been awarded numerous prestigious awards for their exemplary technique and skill. Trichologist Steven Goldsworthy and award-winning Stylist Josh Goldsworthy are now officially specialists in Hair Replacement Systems after an intensive training day with Novo Cabelo. We caught up with Steven Goldsworthy to find out more.

BEFORE

Why did you want to add hair replacement services?

As experts in the field of Trichology – the study of the hair and scalp – we understand the impact of hair loss and the importance of finding effective solutions. Our mission is to empower our clients, to help them to regain their confidence and improve their well-being through a variety of treatments and medical advice, but we were lacking a cosmetic offering. With the hair replacement systems on our service menu we are now able to help a wider range of clients with hair and scalp concerns.

Why did you choose to train with Novo Cabelo?

After extensive research, we decided to train with Novo Cabelo thanks to their comprehensive training, led by professionals. It provided us with the knowledge and skills to deliver exceptional results. The quality of the systems far surpassed that of other providers and the communication with the team at Novo Cabelo has been outstanding. From the initial enquiry to ongoing support, their responsiveness and clarity has been exceptional.

AFTER

What is your favourite part of offering this service?

Our favourite part about offering hair replacement systems is witnessing the transformative impact it has on our clients’ lives. Seeing the renewed sense of confidence and joy that radiates from them is truly rewarding. Being able to provide a solution to their hair and scalp concerns, and seeing the beautiful results first hand, brings us immense satisfaction. We take pride in offering personalised consultations, custom fittings and expert guidance, ensuring each client receives a tailored solution that enhances their natural beauty.

What has offering this service done for your business?

The introduction of hair replacement systems has revolutionised our business, leading to an extraordinary surge in customer demand and overall success. This addition has had a profound impact on both our hairdressing and Trichology business, by offering these systems, along with our Trichology consultations and advice, we have effectively addressed all the needs of clients experiencing hair loss or thinning. This solution has not only attracted new customers but has also enhanced the loyalty of our existing clientele.

Why should other salons train with Novo Cabelo?

Novo Cabelo have a skilled and experienced team, offering hands-on training that emphasises practical experience, and have a proven track record of success. Novo Cabelo’s respected reputation both in the industry and with the consumer also translates into a significant advantage for trainees, as it attracts a steady stream of clients. By training with them, individuals can benefit from their credibility, opening doors to potential clients and creating opportunities for professional growth.