PEARLY QUEENS

Blonde is the #1 colour service for clients of all ages. The latest trend? French Balayage Pearls, courtesy of L'Oréal Professionnel Paris

Balayage is here to stay, but this year’s trend is all about adding a touch of pearl. Consumer insight shows ‘pearl blonde’ and ‘pearly hair’ are big on Instagram with 109k posts for #pearlblonde and 27.9k posts for #pearlhair.** It’s safe to say that pearl has never looked so good, and it’s perfect for clients who want a colour switch-up for summer.

There couldn’t be a better time for the launch of ‘French Balayage Pearl’ and the five new Pearl Blonde Dia Light shades. Using French Balayage, the professional two-step technique from L’Oréal Professionnel Paris, achieve seamlessly blended lightening with neutralised toning for dimensional, luminous and pearly effects. And with client numbers on the rise in 2023 and blonding dominating, Pearl Blonde shades are just what you need to help build up business.

"I complement my balayage service with Blond Studio and Dia Light, as it allows me to give a truly tailored end result and it’s the perfect gloss to seal, smooth and add shine." Siobhan Jones, for L’Oréal Professionnel Paris @siobhanjoneshair

THE FRENCH BALAYAGE TECHNIQUE

Add to your French Balayage offering with the five new Pearl Blonde shades from the Dia Light portfolio.

► Step 1 – Lighten with Blond Studio

• Ultimate performance and condition

• Personalised results from caramel to platinum

• Complete range for every need

► Step 2 – Tone with Dia Light

• Provides an ultimate shine and up to 30% more conditioned hair*

• Seals the cuticle for a vinyl-like finish

• Softens the hair fibre

• Seamless blend of colour

• No lift, simply adds tone *After Dia Light application on bleached hair.

PEARL BLONDE LOOKS DECODED

It's easy to get clued up on French Balayage Pearl with the array of education available online with L’Oréal Access and in-person at the Academy…

Free Tutorial: Online with Harriet Stokes

Harriet Stokes demonstrates how to create a French Balayage Pearl result. In just 10 minutes learn about placement, application choice and how she creates the tonal result. Search on Access: French Balayage Pearl – How To with Harriet Stokes

Academy: Learn in-person with Harriet Stokes

Paint with Purpose is Harriet’s renowned one day in-person offering where she shares her approach to free-hand balayage and how to paint different hair types. Places available in London, Edinburgh and Dublin. £295 / €325 – 1 Day: Look & Learn + Practical Search on Access: Paint with Purpose

Academy: Learn in-person with an Educator

Want to try L'Oréal Professionnel Paris products? Come to a free Hands On – Blond Studio and Gloss three-hour training session.These sessions cover product information, French Balayage Pearls and you get hands on experience too. Search on Access: Hands On

Want easy access to education 24/7?

If you’re not already registered, you can sign up for free on lorealaccess.com.

French Balayage Pearls launches on 1 May and is available to order through L’Oréal Partner Shop or by scanning the QR code

*Colour U&A, September 2021, 2CV – females aged 16+, n= 4119 **Instagram Hashtag Search, Feb 2023 fo UK and Ireland