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RED Means Business
HJ caught up with Natasha Grossman, CEO of HOB Salons, to discover how Wella Professionals’ exclusive RED community helps inspire fresh thinking, stronger leadership and lasting business success
Wella Professionals’ RED programme brings together some of the UK’s leading salons, offering members exclusive networking, business insight, education and early access to the latest innovations.
What does being part of the Wella RED community mean to you and your business?
It’s always great to connect with like-minded business leaders who can share their successes and challenges. It’s a chance to bounce ideas off each other, take away tangible ideas and build them into my business.
NATASHA GROSSMAN
“I FEEL PROUD TO BE PART OF THE RED COMMUNITY.”
What makes the RED events so valuable?
Wella Business Network Live is my favourite event of the year. I always come away inspired, with ideas to input into the business, and I take my franchisees and managers too.
When you’re busy running a business, it’s easy to forget how much you’re already doing. RED events give you the opportunity to step back, benchmark your business and gain fresh perspective. Whatever event Wella puts on, they do it brilliantly.
Has RED influenced the way you run HOB?
Absolutely. A presentation at Wella Business Network Live inspired us to launch our Blow Dry Club in 2023, followed by our Colour Club subscription service. Both have increased client spend and visit frequency while giving us guaranteed income, which is invaluable in today’s challenging climate.
We’ve also worked with Wella for 43 years because their technology, support and performance are second to none. Our teams trust the products and benefit from education that gives them confidence at every stage of their careers.
Tell us about your role as a RED mentor.
I’m delighted to be part of the RED Mentoring Programme. One of the biggest challenges for salon owners is learning how to build a profitable business, and not everyone feels equipped to do that alone.
We need to support one another, and I’m all about collaboration. Wella recognises how challenging the industry is and wants to make that support affordable and accessible.
JOIN THE RED COMMUNITY
Wella RED membership is designed for salons recognised for business excellence and a commitment to exceptional colour services. Speak to your Wella Sales Representative or Account Manager to find out more.