The COLOUR EDIT

Discover how Quif supports professional stylists by empowering colourists, inspiring creativity, and delivering premium colour performance to elevate technical results and boost business profitability

“With this collection, we wanted to celebrate the versatility of Quif colour – from rich brunettes and warm mochas to bold reds and icy blondes. The brief was ‘cool girls’ meets luxury; expensive-looking tones, polished technique and effortless elegance. Every texture, from sleek glass hair to voluminous curls, was designed to show just how much range and depth Quif colour can achieve.”

Joseph Ferraro, Quif Brand Ambassador

“Seeing the Quif colour brand come to life at this photoshoot was a real highlight. The brand has so much to offer hairdressers and these images capture exactly what it represents - sophistication, premium and incredible versatility. From the moment the day started, there was such a calm and creative atmosphere.”

Brooke Evans, Quif Brand Ambassador

Today’s colourists are looking for more than exceptional products. They want to feel inspired by the brands they work with, supported in their professional journey, understood by a partner that truly values their craft and empowered to create their best work behind the chair. They want to be part of a community that shares their ambition, and a brand that is committed to championing the future of professional hairdressing.

That is the vision behind Quif. Created exclusively for the professional sector, the British, family-owned colour brand exists to unlock new possibilities for ambitious salons and stylists, providing the tools, education and support needed to help them thrive. Keeping hairdressers at the heart of every decision, Quif has been built around a simple ambition: to create a colour partner that understands the needs of professionals and advocates for their success.

At the core of the brand is a commitment to delivering elite colour performance while giving colourists the freedom to explore their creativity. Developed with flexibility and consistency in mind, Quif’s advanced colour system combines dual-system technology with a pre-blended base, removing formulation guesswork while allowing professionals to create with confidence.

“The photoshoot was such a great experience to be a part of as an assistant, and to be able to showcase Quif and demonstrate that it is capable of depth, shine and vibrancy. It gives such incredible results and the day on set was amazing - to see the Quif vision come to life and to get to work with some incredible artists and such creative talent.”

Amelia Wilmott, Centre Stage Winner

The result is a versatile colour portfolio designed to support a wide range of salon services, delivering up to 100% grey coverage across a choice of developers, alongside superior colour deposit, precise lift and optimised pH performance. Designed to help support the internal structure of the hair, the range enables colourists to achieve beautiful, reliable results while maintaining the quality their clients expect.

For Quif, education is fundamental to professional success. The brand is committed to supporting colourists at every stage of their career, from those building their technical foundations to experienced professionals looking to refine and expand their expertise. Through in-salon education, nationwide academies and the newly launched Quif Colour Mastery programme, the brand provides opportunities for stylists to develop their skills, grow their confidence and continue evolving their craft.

“For me, the challenge wasn’t simply to photograph beautiful hair – it was to create a visual story that embodied the spirit of Quif. Every decision, from the styling and wardrobe to the lighting and composition, was designed to reflect a brand that’s confident, modern and completely focused on colour. I wanted the images to feel aspirational while always keeping the hair as the hero.”

Michael Young, Photographer

As an independent, family-owned British brand, Quif brings a personal approach to professional colour. Decisions are made by people who understand the industry and the challenges faced by salons every day. With a focus on building genuine partnerships, Quif is dedicated to helping salons succeed through a combination of premium performance, expert support and commercial value.

The brand’s approach extends beyond colour innovation, with practical solutions designed to support salon profitability. Competitive pricing, the ability to reduce stock inventory and a risk-free swap-out guarantee when introducing the range have been created to help salons transition with confidence, while improving margins and reducing unnecessary costs.

Alongside professional performance and commercial support, Quif is committed to responsible progress. The brand is vegan, cruelty free, uses 100% recyclable packaging and is committed to production powered by 100% renewable energy. For colourists who want a partner that shares their passion, understands their ambition and supports their future, Quif represents a new approach to professional colour, one built around creativity, confidence and the continued success of the hairdressing industry.

HAIR: QUIF ARTISTIC TEAM: BROOKE EVANS AND JOSEPH FERRARO ASSISTED BY GEORGIA MOUNTAIN AND AMELIA WILMOTT MAKE-UP: MADDIE AUSTIN STYLING: CLARE FRITH PHOTOGRAPHY: MICHAEL YOUNG

“The Quif shoot showcases sophisticated and premium colour with a polished finish. The brand has been designed to celebrate artistry, as Quif inspires you to colour with confidence to create lasting impressions.”

Georgia Mountain, Lulabells