Professional Solutions, EVERYDAY RESULTS

Results don’t come from one hero product alone. Meet the refreshed iQ range – bringing haircare and styling together in one complete salon system

Every stylist knows that exceptional results don’t happen by chance. They come from expert consultation, the right techniques and, more importantly, products that work together to support the service from the backwash to the final finish. In fact, every salon strives for the same outcome: exceptional results, loyal clients and products they can trust every single day.

The refreshed iQ range has been developed with that goal in mind. Built around the belief that better results come from better routines, iQ is a complete professional haircare and styling system designed to work seamlessly together. Rather than viewing products as standalone purchases, the range encourages a solution-led approach that helps stylists select the right combination of products for every service, every client and every hair concern.

Designed Around the Way Salons Work

Successful consultations begin with understanding the challenge, not choosing the product.

Whether the focus is everyday maintenance, intense hydration, colour protection, scalp health, added volume or the perfect finish, every iQ product has been created with a clear purpose. This intuitive structure makes it easier to recommend complementary shampoos, conditioners, treatments and styling products that work together to deliver consistent, professional results.

For salons and stylists, that means simpler product recommendations, more efficient consultations and greater confidence behind the chair. For clients, it delivers a more personalised experience and results they can continue to enjoy long after leaving the salon.

Professional Performance. Everyday Reliability.

Modern salons need products that perform consistently without unnecessary complexity, and iQ has been developed with professional performance at its core.

Primarily manufactured in the UK, the iQ range combines dependable formulations with clean, contemporary design and straightforward, benefitled messaging. With sulphate-free and vegan-friendly options available across most lines, the range offers flexibility while remaining easy to navigate and recommend.

The styling collection extends the same philosophy, providing dedicated solutions for smoothing, shine, texture, volume and long-lasting hold. Hero products including iQ 10 IN 1 Treatment, iQ Moisture Mist, iQ Gloss Lock Spray and iQ Clever Dust integrate naturally into everyday salon services, supporting stylists from preparation through to the finishing touch.

Better Together

While each product performs impressively on its own, the real strength of iQ lies not only in the performance of each individual product, but in how the collections complement one another.

Matching shampoos and conditioners create the ideal foundation. Specialist treatments target specific concerns. Styling and finishing products build on that foundation to help achieve polished, long-lasting results. Every product has a role to play within a complete professional routine.

When salons adopt this joined-up approach, recommending at-home haircare becomes a natural extension of the service, allowing clients to recreate salon-quality results long after they leave the chair.

Because exceptional hair isn’t created by one product alone; it’s achieved through the right products working together.

A complete professional haircare and styling system designed to work better together.

Available from Aston & Fincher, Capital Hair & Beauty, and other leading wholesalers.