COPIED
2 mins

WELCOME

HAIR: EFI DAVIES

MAKE-UP: LAN GREALIS

STYLING: BORNA PRIKASKI

PHOTOGRAPHY: DAVID MANNAH

When I asked Efi Davies to join Team HJ as Guest Editor
for our March issue, she approached the role with the
enthusiasm and passion I could only have dreamt of.

Since winning British Hairdresser of the Year at the British Hairdressing Awards 2025, sponsored by Schwarzkopf Professional, Efi has remained dedicated to educating the next generation, telling me: “There really is no better feeling than seeing a student become better than you.” It’s only right then that her guest issue includes our Apprentice special (sponsored by Denman), where we find out what a group of young apprentices are loving learning, as well as the skills they find most challenging. For now, however, a note from our Guest Editor, Efi Davies:

“Hairdressing is one of the most creative, generous industries I’ve ever known. Every day I’m reminded how lucky I am to do this for a living; to create, collaborate, and to be surrounded by people who care so much about our craft.

What excites me most about our industry is its future. We have a responsibility to nurture young talent, to share knowledge openly, and to create spaces where curiosity is encouraged rather than controlled. Creativity doesn’t grow behind closed doors, there is room for everyone here – for different voices, backgrounds, ideas, and ambition. We are stronger when we lift each other up.

I truly believe hairdressing has the power to inspire, to change confidence, and to shape culture. Being part of that journey, and contributing to it is something I never take for granted. I hope you enjoy my Guest Editor issue.”

TEAM HJ

Managing Director Mark Moloney

Editor Charlotte Grant-West charlotte.g@thepbgroup.com • 020 3841 7369 (Maternity Leave)

Acting Editor Sian Jones sian.j@thepbgroup.com • 020 7349 4798

Content Editor Chloe Weldon chloe.weldon@thepbgroup.com • 020 3841 7362

Senior Content Writer Josie Jackson josie.j@thepbgroup.com • 020 3841 7362

Group Sales Director Jackie Brown jackie.b@thepbgroup.com • 020 3841 7366

Group Sales Manager Matt Crane matt.c@thepbgroup.com • 020 3841 7367

Account Manager Max FitzGerald max.f@thepbgroup.com • 0207 349 4793

Recruitment and Classified Nur Suleyman nur.s@thepbgroup.com • 020 7349 4796

Senior Events Executive Anna van der Walt anna.v@thepbgroup.com • 020 3841 7377

Exhibition & Awards Executive Betlem Martinez betlem.m@thepbgroup.com • 020 3841 736

Awards Contributor Angela Jones angela.j@thepbgroup.com • 020 7351 0536

Executive Assistant Katie Matthews katie.m@thepbgroup.com • 020 7349 4792

Head of Global Marketing Chloe Monina chloe.m@thepbgroup.com • 020 7349 4799

Events Marketing Manager Phoebe Ollerearnshaw phoebe.o@thepbgroup.com • 020 7351 0536

This article appears in March 2026

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This article appears in...
March 2026
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WELCOME
HAIR: EFI DAVIES MAKE-UP: LAN GREALIS STYLING: BORNA PRIKASKI
HJ NEWS
Head over to hji.co.uk and sign up to our newsletter for weekly updates
HJ Digital
Head over to hji.co.uk for up-to-the-minute industry news
HJ Insider
This month, we asked if your clients buy at-home bonding treatments and if they seek your advice when it comes to blow-dries
HJ Reports: Wella Business Network Live
Over 300 salon owners and teams gathered at The Belfry for Wella RED Business Network Live 2026, a two-day programme of expert speakers, practical business insights and inspiring conversations
HJ Reports: Phorest Salon Owners Summit
The Phorest Salon Owners Summit 2026 brought together 750 attendees for two days of networking, insights and inspiration
“Is Social Media Important to Your Business?„
Three salon owners reveal how much they need social media
HJ VOICENOTES
Sheona Will on the power of scaling back and redefining what success looks like
Colour Notes
North Eastern Hairdresser of the Year, Emma Simmons, talks the grey hair trend, elevated colour blocking, and high-impact, expensive colour
BONDING Heroes
From back-bar essentials to retail add-ons, these bonding products strengthen hair, protect colour results and create low-effort, high-return service upgrades
WIN BIG!
Calling all hairdressing students! Do you fancy your chance at winning £1000? Enter Denman’s Big Blowout competition…
Apprentice Trend Watch 2026
Apprentices are the future of the industry and often the first to spot what’s coming next. From techniques and tools to clients and culture, today’s apprentices are shaping tomorrow’s salons. Here’s what they’re loving in 2026
The BLOW-DRY Edit
When it comes to achieving perfect blow-dry results, never underestimate the importance of using the right brush
Passing The Torch
British Hairdresser of the Year Efi Davies writes an open letter to the industry stressing the importance of passing on knowledge and skills
CELEBRATING THE POWER OF motherhood
British Hairdresser of the Year Efi Davies talks to other mums about career, children and compromise
DAY IN THE LIFE
As well as being International Artistic Director at TONI&GUY, Efi Davies is a regular backstage at shows and shoots around the world. She tells us what it’s really like
Inside The mind
Efi Davies talks us through the processes she goes through when working on an Avant Garde collection
SALON DNA
A shift from aspiration to performance and results-driven professional haircare
FACTION
This collection looks at how heroes of the past have shaped the future
ART LIFE
A celebration of creativity, that blends texture, sculpture, and colour to inspire innovation and embrace imperfections
OBSIDIAN
Afro texture at its most powerful – dense, rich and unapologetic
AMPLIFIED
A fearless fusion of beauty and rebellion
AURORA
A stunning collection inspired by the northern lights, creating the illusion of movement with colour
RITUAL
A serene study of balance, where sculptural hair and quiet rituals express inner strength and intentional self-care
#trending
1. Leaf 1. Statement Scissors Leaf’s handcrafted Pink
A ‘Do With a VIEW
Margate’s Marcella is a beautifully curated coastal haven with community at its core
adventures of a… BOUNDARY Breaker
Tom Connell’s hairdressing career began with a pair of football boots! Here, he shares his creative processes, advice to young hairdressers, and what he’s got lined up…
BEHIND THE LENS Killer
Adam Reed shares the story behind his 2020 collection, Killer
Looking for back issues?
Browse the Archive >

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