BUSINESS
TRUST, TECH AND TRANSPARENCY
In an exclusive presentation in partnership with Salon International, Mintel, a global market intelligence and research agency, revealed the key trends shaping the future of UK salons
JACK HOWARD
Taking place at Salon International 2025, Mintel provided an insightful presentation on what’s driving client loyalty and salon success in 2025. The factors influencing treatments were first discussed, followed by what consumers want, and how different trends in social media are playing a role in consumers choosing treatments.
The professional beauty industry continues to evolve and salons that focus on trust, innovation and experience are leading the way. In fact, for hair specifically, 41% of UK adults prioritise spending on haircare, according to Mintel, even if they’re faced with less money – this is more than any other beauty and grooming category.
Further to Mintel’s latest findings, 67% prefer in-person consultations over online tools, while the jury is out on salon chains vs independents (54% of consumers say they trust independent treatment venues). However, transparency and knowledge-sharing opposed to being focused on selling is vital, as this is something that puts consumers off. Furthermore, 54% of clients worry that digital analysis tools push expensive regimens.
Haircare remains the strongest-performing service, with 44% of UK adults receiving a haircut or trim in the past year. Meanwhile, technology-led treatments are gaining ground with:
• 30% of consumers showing an interest in anti-ageing beauty technology
• 25% showing an interest in hair-quality innovations – signalling opportunity for salons to incorporate tools such as exosomes and RF micro-needling Meanwhile, scalp issues are common, and dryness is the one most frequently reported. Hair loss and thinning is also a growing area of concern for consumers, with 24% of UK adults reporting experiencing it.
Sustainability remains a balancing act. While nearly half of salons are reducing their environmental impact, 68% prioritise performance over sustainability when it comes to products and services. Although this suggests that sustainability is not a primary factor in consumers’ performance priorities, it highlights the importance of making sure sustainable products deliver strong results.
Mark Moloney, Managing Director of Salon International and Professional Beauty Group, commented: “Our partnership with Mintel provides an invaluable resource for the industry, arming salon owners, professionals, and stylists with clear insights into what clients really want in 2025. Trust, transparency and technology are reshaping the way treatments are delivered. Consumers are looking for expertise they can believe in, experiences that feel worth their time, and innovation that enhances results. These insights help us all adapt and continue setting the benchmark for professional excellence.”
Jane Henderson, Founder and Chair of Mintel Beauty & Wellness, commented: “The profound connection between UK hairdressers and their clients often plays a vital role in individuals’ lives. In these uncertain times, prioritising wellbeing has become essential, and the hairdressing industry transcends the ordinary, revitalising and uplifting everyone who walks through their doors. It’s no surprise that statistics reveal a remarkable loyalty among clients, highlighting the importance of this relationship in fostering joy and confidence.”
GOOD TO KNOW!
• 41% of UK adults prioritise spending on haircare
• 29% of UK adults report using a scalp oil
• 24% of UK adults report experiencing thinning hair
• 38% of Gen Z smartphone owners have used generative AI tools for beauty and grooming advice
• 43% of UK adults agree personalised skincare products/ services are worth paying more for
• Independent salons lead on consumer trust
• Haircare spend remains strong despite economic pressures
• Tech and data are the next frontiers in treatments innovation
• Clients prioritise performance but value sustainability efforts