Founded in 1975, this is a celebration of JOICO’S past, present and future
ART DIRECTION: BRUNO MARC GIAMATTEI
ARTIST TEAM: SEVDA DURUKAN, DAN SPILLER AND ALBERTO DI DOMENICO
SUPPORT: BONA JORG AND WESLEY HANNES
MAKE-UP: KATIE MOORE
STYLING: ELLEN SPILLER
PHOTOGRAPHY: JAMIE BLANSHARD
“We look back to five decades of iconic JOICO styles, from the 70s onward. Each look is reinterpreted with a modern twist, blending nostalgia with today’s innovative colour technology.”
Bruno Marc Giamattei