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2 mins

COLOUR DROP

The latest launches in colour and care to perk up your services

1 Check out the full spectrum of 85 cream-based EVO hue-verse permanent colours. They’re ammonia-free and contain organic avocado oil and coconut oil to nourish the hair.

2 Did you know that the ANDREIA PROFESSIONAL Permanent Hair Color range is a vegan formulation offering long-lasting vibrancy and up to 100% full grey coverage?

3 The new Blonde Life Gold Demi Gloss toners by JOICO infuse pre-lightened hair with a warm golden reflection. Try shades 9G (Gold Coast) or 10G (Bondi Beach) to give a golden glow.

4 With 91 high-performing shades categorised into four family ‘codes’, KEVIN MURPHY CODE technology is driven by skincare innovation.

5 Nail the Peekaboo SS25 trend with new L'OREAL PROFESSIONNEL Dialight shades 10.24 and 8.24. These iridescent coral shades with copper reflects are versatile and on-trend.

6 Achieve the same radiant, multi-dimensional results as MOROCCANOIL Color Rhapsody Permanent Cream Color in just 10 minutes with the new Color Rhapsody 10.

7 OSMO Planet Vivid is a bold new collection of 15 semi-permanent, intermixable shades designed to take creativity to cosmic heights.

8 PAUL MITCHELL Colorways collection features an exciting new selection of pastel shades. Three fun colours to choose from - Sugar, Sky and Lace.

9 REF STOCKHOLM Soft Colour is an ammonia-free colour treatment for subtle tone, shine and colour refreshes. Perfect for colour maintenance, glossing or enhancing natural hues.

10 "Blonde Your Way" Chai Blending by GOLDWELL brings together the brand's colour portfolio, including SilkLift, Colorance Gloss Tones, Colorance and Elumen, with the latest LightDimensions SilkLift Clay and Colorance Gloss Tones soft, neutral beige shades.

11 ELEVEN AUSTRALIA has unveiled 11 new shades in both its Demi-Permanent Liquid Colour and Permanent Colour ranges.

12 Deliver up to 100% grey coverage in 10 minutes with WELLA PROFESSIONALS Color Xpress. It gives colourists the options to offer a speedy new Xpress Root-Touch Up service.

13 Try five new shades, all found in the ASP ELIXIR Most Wanted kit: Extra Light Icy Blonde, Dark Ash Blonde, Light Ask Brown, Extra Coverage Light Sandy Beige Blonde and Extra Coverage Café Noir.

14 The Present Time from DAVINES is an ammonia-free demi-permanent alkaline colour line that delivers speedy, low-committment colour.

15 REVLON PROFESSIONAL has announced IMMERSIVE NUDE BLONDE 8.18 as its Hair Colour of the Year - a blonde with a cool-neutral hue.

16 Colourists can now bleach and hydrate with I|Blonde from ELGON. Containing hyaluronic acid, the formulas help improve hair’s vitality and condition.

17 Each of the 12 vegan NXT Toners feature argan oil and vitamin E. They enhance shine, neutralise brass and add depth and/or a fashion tone.

18 Featuring four shades offering luminous, tonal colour, FFOR Intense creates custom in-between shades with maximum coverage results.

19 QUIF Quint:essential is a dual system permanent with Magi:bond, which improves and maintains hair's strength during the chemical process. Featuring 151 permanent shades, 147 of which can be made semi-permanent.

20 Get colour creative with SCHWARZKOPF PROFESSIONAL'S new IGORA VIBRANCE Pastel Shades

21 INNERSENCE ORGANIC BEAUTY Color Purity Collection includes 40 oxidative True Color shades and two Pure Brilliance Lighteners in both Cream and Powder formulations, plus more!

22 ALFAPARF MILANO Evolution of the Color contains Blue Light Protection to protect from blue-light damage, Anti-Pollution technology to counteract the unwanted effects of pollution and a UV Protection System.

23 You’ll find violet-rich pigments and a plant-based bond-building formula in AVEDA’s Botanical Repair Purple Toning Shampoo.

This article appears in June 2025

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June 2025
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WELCOME
HAIR: ANTHONY GRANT PHOTOGRAPHY: JAMIE BLANSHARD Showing you
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Patrick Gildea shares how his team has increased retail sales and achieved a rebooking rate of 78%, just by flipping their thinking
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