2 mins
CURL CONFIDENCE
The new OLAPLEX Bond Shaping Technology™ marks the next wave of scientific innovation from OLAPLEX
OLAPLEX have announced the launch of its new patented OLAPLEX Bond Shaping Technology™, created to support curly hair of all types and textures, effectively repairing the internal hair structure to strengthen and reshape curl-forming bonds and lock them in place to rebuild natural curl patterns.
This new technology was created to directly serve the full range of curl types and textures, from wavy (2a-2c) to curly (3a-3c), and coily (4a-4c), supporting each individual curl structure from the inside out.
“We are so excited to bring this brand-new technology to the market with our new Bond Shaper Curl Rebuilding Treatment. Born in the hair salon, this is a ground-breaking innovation that is synonymous with OLAPLEX,” says Amanda Baldwin, OLAPLEX Chief Executive Officer. “We are excited to expand our professional service offerings and bring our unique OLAPLEX science and technology to the curl community.”
The new OLAPLEX Bond Shaping Technology™ contains a unique peptide composed of 23 amino acids and allows for cortex-deep penetration to help reconnect and strengthen multiple points of a disulphide bond within its current application area. In addition to this breakthrough technology, the new products also contain coconut-avocado milk which is high in lauric acid, fatty acids, and essential vitamins, helping to fortify curls and reduce breakage, a curl retention compound that helps to form a curl-locking barrier to maintain definition, smoothness and shine, and OLAPLEX Bond Building Technology™ that leaves hair visibly healthier.
“With OLAPLEX’s Bond Shaper™ there is now a truly unique technology that can be offered to clients that can provide immediate results.This is revolutionary because it provides not only definition, but repair at a molecular level.”
Bond Shaper™ Product Offering:
• Bond Shaper™ Curl Rebuilding Treatment:
A three-step curl restoring salon service that helps repair, rebuild, and redefine curls in one salon visit. It leverages new patented technology that helps strengthen and relink broken disulphide bonds, providing curl shape and definition.
• N°10 Bond Shaper™ Curl Defining Gel:
A reparative curl-defining styling gel to instantly revive natural curl patterns. New technology – Curl Retention Compound nourishes – paired with patented OLAPLEX Bond Building Technology™, enhances curls for healthy shine and strengthens damaged disulphide bonds, maintaining a healthy curl pattern and shape.
KEY FINDINGS
BOND SHAPER™ CURL REBUILDING TREATMENT*:
• 100% of stylists agree treatment is easy and efficient
• 99% of stylists agree curls are revived, defined, and moisturised
• 97% of stylists agree curls look repaired and visibly improved
• 97% of stylists would recommend this treatment for their clients
• 94% of stylists agree treatment helped improve curl retention and restore elasticity and bounce
N°10 BOND SHAPER™ CURL DEFINING GEL**:
• 95% agree the product enhanced natural curl pattern
• 92% agree the product provided a flexible feel and finish
• 90% agree curls maintained hydration after seven days
• 89% agree curls felt smooth, light and bouncy
• 88% agree product increased curl shape, kept curls defined all day, and provided all-day hold
• 87% agree curls look visibly healthier
• 80% agree curls last beyond day one
Contact your local OLAPLEX-approved professional distributor or head to pro.OLAPLEX.com
*Based on a stylist and client perception study of 12 stylists and 68 participants. **Based on a consumer study of 130 participants after one use; 7 days of use.