TRUE

WELCOME
Letter from the editor

HJ NEWS
Our monthly rundown to help keep you in-the-know

HJ DIGITAL
Check out what’s been happening on our website and socials

HJ INSIDER
We look at business stats from the past month

DO YOU ONLY USE MODELS WHEN CREATING COLLECTIONS?
What’s the best approach to finding a hair model?

WHAT MAKES APPRENTICES TICK?
How to attract the next gen – and keep them

HJ VOICENOTES
Textured Hair Expert Jasmin Allen on the nuances of mixed heritage hair

SHOOT ON A SHOESTRING
British Hairdressing Award-winning hairstylists share how to shoot on a budget

THE PERFECT SALON EXPERIENCE
CREATING A GENDER FLUID SPACE THAT CATERS TO EVERYONE

LONG LASHES HAVE LANDED
Introducing the newest innovation in OLAPLEX technology – this is lash science from the hair experts

ELECTRIC FEEL
How providing electricals education to clients can boost retail opportunities

TOOLS OF THE TRADE
Tools of the Trade

THE DOS AND DON’TS OF HIRING A CONTRACTOR
Designer Charlie Hearn shares his tips for fitting out a salon

SUSTAINABLE HEROES
Discover how every member of a salon can get involved in upping your eco game – and the surprising sustainable switches you can make today

BREAKING BAD HABITS
Crafting creative formulas means great results for clients, but if the team is addicted to wasteful habits, it can lead to inconsistencies and devastated profits

ALL IN THIS TOGETHER
By ensuring that each member of your team is empowered to help, small sustainable changes can make a big difference

HELPING SALONS CREATE A MORE SUSTAINABLE SOCIETY
As clients look for salons that deliver luxury in a more sustainable way, Takara Belmont is offering businesses a solution

SURPRISINGLY SUSTAINABLE
Did you know about these salon tactics?

GROW BEAUTIFUL
Tackling climate action by integrating beauty and agriculture, Davines launches Grow Beautiful on the second anniversary of the We Sustain Beauty campaign

COLOUR NOTES
Amelia Evans chats colour blocking, frosted tips, and seamless blends

COLOUR CASHBACK
Take a look into enhancing and upgrading your in-salon colour services to keep clients happy – and keep the money flowing

EXPERIENCE MULTI-COLOURED RICHNESS
Get excited for the new sunset-inspired shades from Revlonissimo Color Sublime that have just landed

HERITAGE DAYDREAM
A beautiful blend of modern and classic colours and cuts

TRUE
A refreshing deviation from filters and a focus on real beauty

CHANGES
Shot in black and white, this collection is all about street style but with a hairdressing twist

INDIVIDUALITY RULES
Shot with a wide-angle fisheye lens, this collection exudes modernity and an exaggerated, but effortless, style

SELFHOOD
A snapshot of now, of youth culture at this moment in our time. The trend is dominated by a carefree, can-do positivity

LUNASCAPE
Rock 'n’ roll, but make it elegant with a couture twist

HANDLE YOUR STAFF ABSENCE
With an extra bank holiday coming up next month, the National Hair and Beauty Federation (NHBF) share everything you need to know on handling staff absence

NAKED UTOPIA
A kinder world, where beauty is laid bare

TRENDING
Check out the latest releases in the industry

INTO THE WOODS
From travelling the world to setting up shop in the trees, we take a peek inside former British Hairdressing Award winner Julian Holland’s salon

ADVENTURES OF A FASHION-FORWARD STYLIST
Session Stylist Syd Hayes shares his memorable moments

LIFE THROUGH A LENS
Mark Leeson talks through his standout shots