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LONG LASHES HAVE LANDED

Introducing the newest innovation in OLAPLEX technology – this is lash science from the hair experts

Ideal for retail in the salon, this ophthalmologist-tested serum helps your clients achieve that desirable look of longer, thicker, stronger and healthier lashes.

“As a leader in prestige haircare, we’ve introduced new OLAPLEX innovation with a breakthrough formula for lashes that is clinically proven to deliver noticeable results in as little as two weeks,” explains JuE Wong, Chief Executive Officer of OLAPLEX. “The exclusive OLAPLEX Bond Building Technology™ that made us famous, supports the skin barrier at the lash line to create an environment for healthier, denser and longer-looking lashes.”

How it Works

This clear, lightweight lash serum promotes the look of longer, thicker, stronger, and healthier lashes with:

• Next-generation OLAPLEX Peptide Complex Technology™ – a proprietary peptide blend featuring an OLAPLEX-exclusive peptide that supports the natural lash growth cycle and lash retention to promote the appearance of longer, fuller, denser lashes.

• Exclusive, patented OLAPLEX Bond Building Technology™ helps support the skin barrier at the lash line to support a better environment for lash growth.

• Hyaluronic Acid and Biotin promote healthy-looking, nourished lashes and reduce the appearance of dry, brittle lashes.

How to Use

Tell clients to use twice daily, morning and evening, on clean, dry skin. Dip the brush once and apply to the skin along the upper lash line on both eyes. Do not wash off and allow to dry for at least 90 seconds.

100% FREE OF SULPHATES, PHTHALATES, PARABENS, AND GLUTEN. THE OLAPLEX LASHBOND™ BUILDING SERUM IS ALSO SILICONE FREE, VEGAN AND TESTED FOR SAFETY

WHAT IT DOES

OLAPLEX LASHBOND™ Building Serum safely targets five top lash concerns without unwanted effects. It helps…

1 Improves lash length

2 Boost volume and density

3 Combat loss and shedding

4 Prevent dry and brittle lashes

5 Enhance natural lift and curl

THE RESULTS

In a LASHBOND™ Building Serum consumer study conducted by an independent clinical lab:

• Participants reported more conditioned, healthier-looking lashes in 2 weeks.

• Participants reported seeing the appearance of longer, fuller lashes in 4 weeks.**

At the conclusion of a 12 WEEK study:

94% experienced more voluminous-looking lashes

97% reported improvement in the appearance of denser lashes

97% reported improvement in the appearance of longer lashes

100% reported improvement in the appearance of thicker lashes*

*Results may vary. As reported by participants in a 12-week consumer perception clinical study of 33 subjects with 2x daily use

OLAPLEX LASHBOND™ Building Serum (4.5 mL/0.15 fl oz.) retails for £64 and is available at uk.olaplex.com and professional channels

This article appears in April 2023

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April 2023
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