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1. Stand the Heat

ALFAPARF Milano Professional’s Semi Di Lino Cristalli Liquidi now offers thermal protection up to 230°C, in addition to providing shine.

RRP: £17.70

1. ALFAPARF Milano

2. Elasticity Enhancer

Improve hair’s structural integrity by reinforcing strands with Oribe’s Hair Alchemy Strengthening Masque, which increases elasticity.

RRP: £65

2. Oribe

3. Smooth Operator

Balmain’s Black Detangling Brush features soft, flexible bristles to ensure pain-free detangling, while the soft tips massage the scalp.

Trade price: £20.25

3. Balmain

4. Concentrated Concoction

INNOluxe Elixir V3 is a concentrated leave-in treatment formulated with multiple levels of flexible proteins that reinforce the hair structure.

RRP from: £14.50

4. INNOluxe

5. Express Clean

Featuring Bond Building Technology, OLAPLEX’s new No.4D Clean Volume Detox Dry Shampoo delivers clean hair without powdery residue.

RRP: £28

5. OLAPLEX

6. No Limitations

FFØR’s new Clay:Additive For Open Air Techniques has been designed to give a thicker, ‘stay in place’ bleach for freehand methods.

RRP: £12.50

6. FFØR

7. Match Maker

With larger tape-sized swatches for colour matching, Zen Luxury Extensions’ new PRO Colour Ring showcases 46 colours.

Trade: £120

7. Zen

8. Finishing Touch

Gold Class Hair, founded by Inanch Emir, has two new hair perfumes: sensuous Pink Rose, and uplifting Green Valley.

RRP: £25

8. Gold Class

9. Density Dreams

Alterna’s Clinical Densifying Range features Amla Purifying Scalp & Hair Densifying Complex to help stregthen hair.

RRP from: £35.40

9. Alterna

10. You Can Touch This

New to REDKEN’s styling collection,Touchable Texture is a whipped mousse that creates weightless body and texture, with natural shine.

RRP: £20.50

10. REDKEN

11. Stylish Staple

For a limited time, Moroccanoil Treatment, which can be used as a conditioning, styling and finishing product – has a fresh new look.

RRP: £34.85

11. Moroccanoil

12. Protectively Pretty

Denman’s Tangle Tamer Ultra features new brush print technology - so colours and patterns won’t rub or scratch off.

RRP: £17

12. Denman

13. Curl Power

Providing extensions that will match every customer’s unique hair, CurlyLinks offers human hair extensions from 8” to 30”.

Trade from: £17

13. CurlyLinks

14. Scalp Soother

Revlon Professional RE/START Hydration Scalp Moisturizing Lotion is formulated with hyaluronic acid and panthenol to soothe the scalp.

RRP: £17.65

14. Revlon Professional

15. Smoothly Does It

The YELLOW PROFESSIONAL Liss range has a new, plant-based formula, including KeraVeg – an excellent alternative to animal keratin.

Trade from: £7.56

15. YELLOW PROFESSIONAL

16. Rest and Restore

Lightweight and hydrating, the Keratin Complex KCTEXTURE Leave-In Conditioner restores curls while adding definition, softness, and shine.

RRP: £30

16. Keratin Complex

17. Plump It Up

R+Co Labyrinth is a 3-in-1 Shampoo + Conditioner + Styler featuring pea plant protein and plumping, light conditioning polymers.

RRP: £29

17. R+Co

18. Booster Beauty

Maria Nila’s travel-sized Booster Masques are infused with highly concentrated active ingredients to boost shine and moisture.

RRP: £9

18. Maria Nila