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SWITCH IT UP
Thinking of switching out your paper diary? Salon owner Holly Fairley reveals why moving to Timely was one change she’ll never look back on
For years, Holly Fairley was convinced she’d never give up her paper diary. Like many salon owners, she liked having every appointment physically written down. It felt familiar and easy. But as Rio Hair grew – and her education business and follower count did too – Holly had to admit pen and paper had its limits.
“I genuinely thought pen and paper was the safest option,” says Holly. “Change can feel uncomfortable, especially when you’ve always done things a certain way. But I’d be out on the school run when clients messaged asking for appointments. My diary wasn’t with me, so I’d tell myself I’d reply later, and sometimes I’d completely forget.”
A TIMELY SWITCH
When Holly needed to share her diary with a virtual assistant, she knew it was time to make the switch. “We looked at lots of different systems before choosing Timely, and it was the obvious choice,” she says. “I can access my diary from anywhere, my assistant can help manage appointments and clients can book online whenever they want. It makes life so much easier.”
Replacing her paper diary has given Holly a simpler, more flexible way to run her business. Automated reminders help reduce her no-shows. Online booking saves hours of her time each week. And because everything is in one place, Holly always knows what’s happening, wherever she is.
MAKE YOURSELF SEEN
Google is the world’s biggest online marketplace, and Holly knows being visible there is key. So when Timely’s free Reserve with Google integration launched, Holly was an early adopter. Her business is already seeing the benefits.
“When someone searches Google for a hairdresser in their area, they can discover your salon and book straight from the search results,” Holly explains. “We’ve welcomed new clients because of it, and the fact there’s no extra fee is brilliant. I love that Timely is always looking for ways to help salon owners grow.”
MORE TIME TO SHINE
Between running a salon, educating hairdressers and creating content, every minute of Holly’s day counts. For her, the best systems are the ones that take pressure off the day-to-day, and give more time back to the work that really matters – and the passion that made Holly start her business in the first place.
As for ditching her paper diary? It sounds like Holly still has no regrets. “Timely completely transformed how I run my business. If something helps me stay organised, reduces no-shows and gives clients an easier way to book, it’s worth it every time. I’ll never go back to pen and paper!”
Come meet Holly at the Timely stand at Salon International on Sunday 4 October. Keep an eye on @timely for details.
Ready for less admin, and more growth? Trial Timely free for 14 days at gettimely.com.