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Step Inside the MODERN BARBER STAGE Sponsored by Wahl

Salon International visitors can expect two days of high-energy education as Wahl Professional brings leading barbers, trend-led techniques and business expertise to the Modern Barber Stage

Salon International is returning to Excel London on 4-5October, and this year will see Wahl Professional sponsoring the Modern Barber Stage, delivering high-octane education to visitors across two days.

We’re giving you an exclusive sneak peek at Wahl’s plans, which will feature a powerhouse of talent, creativity, and cutting-edge innovation.

The Modern Barber Stage, Sponsored by Wahl Professional

Simon Shaw, Global Artistic Director for Wahl, will be leading the collective across the entire weekend. Simon and his team will unite some of the biggest names in global barbering, each bringing a unique perspective on modern hair trends and session styling.

The collective is renowned for delivering high-energy showcases that fuse technical precision with creative flair; expect next-level artistry, from razor-sharp fades and seamless blends to bold, fashion-forward looks that push boundaries.

What Can You Expect from the Wahl Education Programme?

The brand is focusing heavily on actionable business growth, ensuring visitors leave with skills that translate directly into increased salon revenue. Want to know the secret to boosting your average chair spend before the busy season? This is where you can find out.

The weekend schedule includes:

• Live Cutting Demonstrations: Witness the latest techniques executed in real time using industry-leading clipper technology.

• Insider Techniques: Discover the commercial looks set to dominate the high street over the next 12 months.

• Pro Tips: Master precision techniques designed to optimise your speed and efficiency behind the chair.

• Fresh Inspiration: Gain business insights directly from successful shop owners and brand ambassadors to elevate your craft.

Whether your passion lies in precision cutting, creative styling, or staying ahead of the latest trends, this is your moment to get inspired.

This article appears in August 2026

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This article appears in...
August 2026
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