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HJ EVENT

WHAT WE SAW AT #SALON25

SALON INTERNATIONAL WAS THE PLACE TO BE – EVERYTHING YOU NEED AS A HAIRDRESSER WAS RIGHT AT STYLISTS' FINGERTIPS. YES, THERE WAS SHOPPING AND NEW LAUNCHES, BUT THERE WAS SO MUCH MORE BESIDES…

HEADLINE SPONSOR

PLAY TO THE GALLERY

No trip to Salon International is complete without a tour around HJ’s British Hairdressing Awards Gallery, sponsored by Schwarzkopf Professional, to see the collections for this year’s awards. Plus, for the first time ever we ran a Community Choice vote, which is still open! Don’t miss your chance to vote for your favourite collection. Head to hji.co.uk to vote now!

MEET HEADLINE SPONSOR VAGARO

At #Salon25 Vagaro were keen to shout out about bringing prices down. They took salon businesses to the next level on their stand, with one lucky winner bagging a host of prizes including a year’s free Vagaro software, plus prizes worth over £1000! The team also hosted the VIP lounge, which was a hive of acitivty.

COVER STARS!

There were queues around the block as people waited eagerly for their chance to be snapped on the cover of HJ Magazine.

STARS ON STAGE: BABYLISSPRO

The BaBylissPRO stage is always alive with talent and education, and this year was no different. New launch, the Drying Wand, was showcased live by ambassadors including Syd Hayes, Pete Cranfield, Lauren Bell, Tariq Howes, Ky Wilson, Charlie Venn and Paula McCash, demonstrating just how transformative pro tools can be. The stage delivered salon-friendly looks that will translate into client spend and repeat business.

STARS ON STAGE: DYSON

We loved the live demo stage, hosted by Dyson EMEA Beauty Experience Training Manager Demitri Deacon Jones. With stars ranging from Jake Unger to Chris Long, the audience was entertained with live demos of the Supersonic r, Supersonic pro and Airwrap. Dyson team members were on hand to bring the Dyson machines to life, and teach pros how to get the most of out of them. For the first time the Dyson Airwrap made its debut at a professional trade show, and the Airstrait was hot property, with both tools now coming with a professional warranty. And finally, if that wasn't enough, visitors could get their hands on the new copper colourway Amber Silk.

SAY ‘SPA-AHHHH’

Takara Belmont gave visitors the opportunity to grab 5 minutes of R&R on their stand with their original Yume Japanese Head Spa. Liked what you saw on the HJ, Colour and Modern Barber stages when it came to the furniture? A big thank you to Takara Belmont for providing the styling and barbering chairs.

INNOVATION STATION AT THE SCHWARZKOPF PROFESSIONAL STAND

On the Schwarzkopf Professional stand there was a whole host of interactive games to play and innovation to learn about, from spin the wheel to a live laboratory and a self-styling station.

COLOUR POD FOCUS

We loved hearing about the latest new launches from the following brands at the intimate Colour Pods

MON PLATIN PROFESSIONAL
NXT
ANDREIA PROFESSIONAL
MEGIX10
WUNDERBAR
CONLEMANY
KEVIN.MURPHY

SOFTWARE FOCUS

We loved chatting to these software brands to see their latest tech innovations and offerings. Here’s just a few of our spots:

BEU
TREATWELL
SHORTCUTS
TIMELY
VAGARO
FRESHA

CHEERS!

THE CHAMPAGNE BAR WAS ONCE AGAIN SPONSORED BY SALON SERVICES. AND, VISITORS HAD THE CHANCE TO VOTE IN THE SALON SERVICES 2026 HAIR AND BEAUTY AWARDS.

EXTENSIONS FOCUS

We heard about the latest extensions innovations and new launches from the following brands:

CLIP HAIR
ZEN HAIR
REMI CACHET
DEEPIN
GISELA MAYER
HAIR DEVELOPMENT

34,519 UNIQUE VISITORS WALKED THROUGH THE DOORS OF SALON INTERNATIONAL THIS YEAR!

SCISSORS FOCUS

Whether you were in the market to buy, or wanted your scissors sharpened, here’s just a few of our top scissor spots:

DOWA
MATSUZAKI
JAGUAR
KAMISORI
MATAKKI

AVLON PROFESSIONAL

Avlon Professional were live and direct opposite the Textured Hair Stage, which they sponsored. On the stand, the team were on hand to showcase the range which includes the colour care and shade enhancing range Uberliss, as well as premium ranges Keracare and Affirmcare. We were honoured to have Avlon founder Dr. Ali Syed at Salon International. The chemist delivered an intimate seminar to an invite-only audience.

INTERIORS FOCUS

We loved seeing (and sitting on!) the latest interior drops and new designs from the following brands:

COMFORTEL
AYALA
SALON SUPPLIES
SCORPION FURNITURE

ENTRIES ARE STILL OPEN FOR THE #BHABURSARY, SUPPORTED BY SCHWARZKOPF PROFESSIONAL. THE WINNER WILL WIN A SHOOT FOR A REGIONAL OR NEWCOMER CATEGORY FOR ENTRY IN HJ’S BRITISH HAIRDRESSING AWARDS 2026, PLUS TWO TICKETS TO THE AWARDS! SCAN THE QR CODE TO ENTER

HAIR LOSS AND SCALPCARE #TRENDING

A huge category that took centre stage this year was hair loss, scalp care and supplements. Not to mention the stand-alone Trichology conference from Dr Sharon Wong (turn to page 56 to find out more)

CENTERED
GLOWWA
EXOGROW

STARS ON STAGE: K18

K18 stand featured a live stage over the three days with artists including Craig Purves, Karis Woodward, Holly Fairley, Olivia Rose Brady, Si Walker, Douglas Reid and Dylan McConnachie. Plus, a Plinko game saw visitors input their details, play the game and have a chance of winning top prizes!

STARS ON STAGE: WAHL

Alongside leading pros such as Dean Gleeson, Cal Newsome, Morgan Jones, James Parr, Rhys Whitehouse, Charlie Baker, Mic Damiano, Joth Davies, Stacey Wright, Zanear Ali as well as 90s band East 17 (yes really!), Wahl’s London European Barber of the Year was crowned. Congrats to Charles Fencott, who will be heading to the Wahl Global Barber Battle in Chicago 2026.

SALON ACCESSORIES FOCUS

#SALON25 WAS THE PLACE TO BE IF YOU NEED TO STOCK UP ON THOSE ALL-IMPORTANT SALON ESSENTIALS.

DENMAN
COCCO
SCRUMMI TOWELS
PROCARE
OLIVIA GARDEN

THE CMC WORLD CHAMPIONSHIPS BROUGHT COLOUR AND CREATIVITY TO THE HJ STAGE AND THE CMC COMPETITIONS AREA

BACKWASH AND STYLING FOCUS

Visitors stocked up their backwash bars and styling stations at the following stands:

FFØR
INNERSENSE ORGANIC BEAUTY
SHED (VIA ALAN HOWARD)

7 THAT'S HOW MANY STAGES THERE WERE THIS YEAR. DID YOU SEE THEM ALL? TURN TO P36 IF NOT!

MORGANS POMADE

Barbers were fully covered at #Salon25, there was even a dedicated barbering zone!

JRL CHRIS AND SONS
GAMMA+
MORGANS POMADE
ANDIS
This article appears in November 2025

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This article appears in...
November 2025
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