HJ ADVERTORIAL
The Gift of GREAT HAIR
OSMO’s festive kits mean clients can unwrap salon quality hair this Christmas
This Christmas, OSMO, the professional haircare brand trusted by stylists and barbers for over 25 years, is giving salons the perfect opportunity to shine with a range of limited-edition festive gift sets. These ready-made collections deliver salon quality results at home, making them an ideal present for clients and a simple way for salons to boost Christmas sales...
Why Retail Matters More Than Ever
OSMO’s Technical Educator, Terry Longden, spoke to us about why now is the time for salons to make the most of retail.
Why is it important that salons capitalise on retailing in the run-up to Christmas?
By offering OSMO Gift Sets, you’re providing ready-made solutions tailored to different hair needs. Whether a client is creating a wish list for themselves or buying for someone else, gift sets ensure you don’t miss out on those extra seasonal sales.
What are the benefits of retailing products?
It allows you to extend the salon experience beyond the chair. It’s not just about talking products but showing clients how they support and enhance the results you’ve created.
What are your top sales tips for hair stylists?
My number one tip is simple: don’t sell, tell. Clients don’t want a hard sell, but they do value recommendations. Ask conversational questions like, “Have you started your Christmas shopping yet?” and then suggest, “If you’re stuck, we’ve got some great gift sets and there’s usually something to suit everyone.” It feels natural, opens the door to retail conversations, and often leads to sales you might not have had otherwise.
What can salons do to encourage retail sales?
As a salon owner I like to make sure my gift sets are fully on show. Sometimes inquiring minds will provide the sales on their own. A festive display helps too, making the sets feel like the perfect seasonal treat.
THE FESTIVE HAIR COLLECTIONS
Blinding Shine Collection
High-voltage shine and ultra-smooth results. RRP £25.99
Deep Moisture Collection
Intensely nourishing for dry, dull or lacklustre hair. Includes. RRP £21.99
Super Ice Collection
The ultimate blonde-brightening kit with black pigment technology. RRP £28.80
Heavenly Hair Collection
Frizz-fighting, humidity-blocking hair heroes. RRP £21.99
Grooming Style Collection
Maximum control and texture for modern styling. RRP £27.99