A NEW ICON

OLAPLEX has launched No.4D Clean Volume Detox Dry Shampoo to give your client’s hair big volume and a just-washed feeling, all without powdery residue

A break-through for the brand that singlehandedly created the bond-building category, OLAPLEX has launched No.4D Clean Volume Detox Dry Shampoo, its first dry shampoo. As all hairdressers know, healthy hair starts at the scalp. A healthy scalp is clean, moisturised and free of flakiness, build-up or irritation. That's why No.4D Clean Volume Detox Dry Shampoo does more than absorb oil, odour, and sweat – it also detoxifies the scalp without clogging pores and neutralises odour-causing pollutants. Infused with multi-patented OLAPLEX Bond Building Technology™, it instantly refreshes hair in-between wash days and can even be used on clean, dry hair to amplify styles. The formula leaves no grit or powdery residue, in fact in clinical consumer tests, 100% of consumers saw no white residue, 97% said their hair looked clean and 97% saw a reduction of oil.* If that’s not a reason to stock on your retail shelf, we don’t know what is…

Yes OLAPLEX are known for their bond-building products, but they are making clear strides in the styling category too. “We are a leader in hair styling products as well as hair health,” said JuE Wong, Chief Executive Officer of OLAPLEX. “With the addition of our new OLAPLEX No.4D Clean Volume Detox Dry Shampoo to our highly popular styling products line-up, we successfully created a one-of-a-kind formula that pairs our exclusive OLAPLEX Bond Building Technology™ with key ingredients that detoxify and absorb oil leading to a healthier-feeling scalp.”

IN CLINICAL CONSUMER TESTS, 100% OF CONSUMERS SAW NO WHITE RESIDUE, 97% SAID THEIR HAIR LOOKED CLEAN AND 97% SAW A REDUCTION OF OIL.* IF THAT’S NOT A REASON TO STOCK ON YOUR RETAIL SHELF, WE DON’T KNOW WHAT IS…

Professional Praise

According to OLAPLEX’s newest Global Styling Ambassador, Jimmy Paul, the product is not just for in-between washes, it’s perfect for styling hair too. “I recommend the new OLAPLEX No.4D Clean Volume Detox Dry Shampoo because it is weightless, without any buildup and does not dull the hair. I’m known for creating iconic ‘big’ hair looks and this dry shampoo is able to seamlessly add lift while making the hair look clean, fresh and light. An added bonus, it has the bond building technology that OLAPLEX is famous for to relink the damaged hair bonds for stronger, healthier hair. It’s a must-have.”

It's not just Jimmy that rates the styling prowess of No.4D Clean Volume Detox Dry Shampoo. “I was trained in Paris where dry shampoos have been used for centuries to create texture and volume. I was involved in the early days of dry shampoo innovation testing the formulas on models and know what works. OLAPLEX No.4D Clean Volume Detox Dry Shampoo is a staple in my kit because of its incredible efficiency to remove excess oils in the hair and on the scalp while adding lift,” said OLAPLEX Global Styling Ambassador, Laurent Philippon. “It’s also totally transparent so it adapts to all hair colours leaving the hair without a ‘dusty’ effect’.”

The Star Ingredients

OLAPLEX No.4D Clean Volume Detox Dry Shampoo contains Rambutan Seed Extract, a sustainable source of antioxidants that detoxifies, soothes the scalp, and neutralizes odourcausing pollutants and impurities. Ultra-fine Micro Starch, sourced from rice, delivers powerhouse oil absorption for clean, weightless body without a trace of white residue or pore-clogging build-up. OLAPLEX No.4D Clean Volume Detox Dry Shampoo is safe to use on all hair types and all hair textures. Like all OLAPLEX products, No.4D is formulated with the patented OLAPLEX Bond Building Technology™, which immediately repairs damage and strengthens hair on a molecular level by relinking broken disulfide bonds.

Since its founding, OLAPLEX has been proud to be non-toxic, cruelty-free, and vegan. OLAPLEX is free from Sulphates (SLS & SLES), Parabens, Phthalates, Phosphates. OLAPLEX is proud of their continued commitment to reducing their secondary packaging and controlling their carbon footprint.

Find OLAPLEX No.4D Clean Volume Detox Dry Shampoo at: Aston & Fincher, Capital Hair & Beauty, Sally Beauty, Salon Concept, Salon Promotions, Salons Direct and Xpert Professional