Should stylists be able to choose their own clients?

Two hairdressers share their thoughts on whether it should be up to stylists to select their clientele

Yes

“For me, the happiness of my team comes before everything else. Throughout my time as a salon owner, I have uncovered a few areas that improve the lives of my team – and allowing them to be in control of their clientele always comes out on top. It is important for the energy of the studio and team that only clients with the same values and appreciation visit Wildflower. When a new client requests an appointment, they complete an in-depth online questionnaire before our front of house pairs them with the stylist they feel is most suitable. This is a crucial part of the procedure as it can determine if a relationship will blossom. They are then welcomed into the salon for their first consultation where they are introduced to the stylist, who will explain our ethos and client journey. The open-hearted consultation allows for transparency and intention setting, for them to talk honestly about expectations, and to make a plan for the hair. If the connection is strong and the stylist feels it could be the start of a great relationship, they are invited to book and pay for their next two appointments.

We are believers that protecting your team protects your business, and the industry. Our team is built on honesty and commitment to each other and our clients. This helps with client and team retention as well as loyalty and business growth, but this comes second to living an authentic life that allows for meaningful connections and wellbeing.”

DANIELLE GARNER, HAIRSTYLIST AND OWNER OF WILDFLOWER STUDIO

No

"Now more than ever, it’s important that when a client comes through the salon door they experience impeccable attention to detail and service, and that includes ensuring they are 100% happy with their stylist. Clients expect to come into the salon feeling comfortable and reassured.

The artist behind the chair should be skilled in all areas and able to deliver whatever their client wants but the key thing that can go amiss is good communication. If someone can’t communicate, that’s your biggest problem, so it’s about tapping into that personality instantly and being able to work together to give your client what they desire.

When you meet someone new it all comes down to making a connection and with some people it’s instant and magnetic. Clients need to sit in the chair and feel comfortable and that they can trust you implicitly and talk to you easily. If a client is appointed a stylist without their input, there could be elements missing from that relationship – not in terms of skill, but a connection that ensures the appointment is an enjoyable and successful experience.

Our front of house team is encouraged to consider personality traits and they try to create matches in line with that but ultimately a client can choose their stylist, otherwise you risk losing them altogether. Sometimes a client might need to flip between a few stylists until they settle with someone that feels right for them and I am completely supportive of giving them the freedom to do that."

DARREN AMBROSE, D&J AMBROSE