Hairdressers Journal
Hairdressers Journal


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SHINE ON

The latest innovation in colour, Wella Professionals Shinefinity offers trueto-tone, reliable results for every client – all with zero lift, zero damage. Encapsulated in a no-drip gel cream, with balanced pH technology, it’s a clean formula* that’s all about delivering sheer high shine. Refresh, tone, correct and add dimension to hair with a range of shades that encompass warm, cool, natural palettes – as well as a booster range.

The product

With outer packaging made from 85% recycled cardboard, the tube is also 100% PCR cap and 100% recycled ALU tube. Coming with both a brush & bowl and bottle activators it could not be easier to apply.

Three hero salon services to know

1 Speed glaze

An ideal in-between service to refresh and re-boot colour. It’s a quick and versatile service applied at the basin.

2 Signature Shinefinity Colour Glaze

The hero Shinefinity service can be applied after blonding services, as a standalone or on natural hair.

3 Shimmer melt glaze

Get creative with glaze, create shimmer melts and hand-painted hair. It creates a gradient and dimensional melting effect with a seamless blend.

8 OUT OF 10 SALONS SAY THEY WILL LIST SHINEFINITY INCREMENTALLY ON THEIR COLOUR MENU**

To find out more on Wella Professionals Shinefinity head to https:/ /hubs.ly/Q013yvlK0 or follow

NO AMMONIA, ZERO SILICONES, DRYING ALCOHOLS, DIRECT-DYES OR ANIMAL-DERIVED INGREDIENTS

@WellaHairUKI #WellaColour #WellaShinefinity #HairGlaze

*For more information visit Wella Professionals Shinefinity webpage hji.co.uk

** Source: Wella Professionals committed research with 75 stylist across Europe hji.co.uk

This article appears in the March 2022 Issue of Hairdressers Journal

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This article appears in the March 2022 Issue of Hairdressers Journal