1 MIN READ TIME
SHINE ON
The latest innovation in colour, Wella Professionals Shinefinity offers trueto-tone, reliable results for every client – all with zero lift, zero damage. Encapsulated in a no-drip gel cream, with balanced pH technology, it’s a clean formula* that’s all about delivering sheer high shine. Refresh, tone, correct and add dimension to hair with a range of shades that encompass warm, cool, natural palettes – as well as a booster range.
The product
With outer packaging made from 85% recycled cardboard, the tube is also 100% PCR cap and 100% recycled ALU tube. Coming with both a brush & bowl and bottle activators it could not be easier to apply.
Three hero salon services to know
1 Speed glaze
An ideal in-between service to refresh and re-boot colour. It’s a quick and versatile service applied at the basin.
2 Signature Shinefinity Colour Glaze
The hero Shinefinity service can be applied after blonding services, as a standalone or on natural hair.
3 Shimmer melt glaze
Get creative with glaze, create shimmer melts and hand-painted hair. It creates a gradient and dimensional melting effect with a seamless blend.
8 OUT OF 10 SALONS SAY THEY WILL LIST SHINEFINITY INCREMENTALLY ON THEIR COLOUR MENU**
To find out more on Wella Professionals Shinefinity head to https:/ /hubs.ly/Q013yvlK0 or follow
NO AMMONIA, ZERO SILICONES, DRYING ALCOHOLS, DIRECT-DYES OR ANIMAL-DERIVED INGREDIENTS
@WellaHairUKI #WellaColour #WellaShinefinity #HairGlaze
*For more information visit Wella Professionals Shinefinity webpage hji.co.uk
** Source: Wella Professionals committed research with 75 stylist across Europe hji.co.uk
This article appears in the March 2022 Issue of Hairdressers Journal
If you would like to view other issues of Hairdressers Journal, you can see the full archive
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This article appears in the March 2022 Issue of Hairdressers Journal