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The Dalston Profect

In this project of 'hair love', Zoë Irwin delves into youth trend through the eyes of East London’s Gen Z

“EACH MODEL HAD A MOODBOARD OF THEIR INFLUENCE FROM BASKETBALL PLAYER DENNIS RODMAN TO EARLY SIXTIES PICTURES OF MICK JAGGER'S BOWL CUTS. WE DESIGNED THESE COLOURS CUTS AND SHAPES TOGETHER. THIS IS THE HAIR THAT DEFINES YOUTH CULTURE THEIR WAY.”

HAIR: SHANNON GALLACHER & ZOË IRWIN ON COLOUR , ASSISTANTS: JOHN ALFRED, ANTON ALEXANDER, RHEANNA WOOD, CHARLES STANLEY , MAKE-UP: ELISE PRIESTLEY, STYLING: ZOË IRWIN ,PHOTOGRAPHY: AGNES TRAWCZYNSKA
This article appears in March 2022

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This article appears in...
March 2022
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WELCOME
Sometimes there’s no better way to get inspired
NEWS
This month’s news roundup
WELLA STUDIO SPOTLIGHT
Want to take your skills to the next level? Wella’s Studio Education has you covered
HJ DIGITAL
Head over to hji.co.uk for up-to-the-minute industry news
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What you missed at Wella’s Business Network Live
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Are art teams essential for all salons? Two experts weigh in
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The perfect salon EXPERIENCE
The first in a new series in partnership with Takara Belmont
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SHOP THE EDIT
Sharp cuts, fresh fades, touchable texture and swift colour are in reach with tools of the trade. It’s just a click away and on next day delivery*
BRUSH UP
With Spring around the corner, now is the time to hit refresh on your brush cleaning and care
SHINE ON
Get ready to let Shinefinity from Wella Professionals be your new colouring secret weapon
THE INBETWEENERS
Innovative ways to inspire clients to come in for ‘in-between’ colour appointments, treatments and services
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This month, we quizzed Heffy Wheeler, the mutli award-winning, Pulp Rioteducating salon owner on her colour influences 
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The colour service trends you need to know for 2022
The Dalston Profect
In this project of 'hair love', Zoë Irwin delves into youth trend through the eyes of East London’s Gen Z
THE ULTIMATE BOND
Uberliss launches a high performing patented bonding treatment for the professional haircare market
UNMANUFACTURED
With street-cast models and a photographer that self-taught during lockdown, Sally Brooks' collection is raw and real, and reflective of the times we live in
CRAFT WORK
Showcasing a multitude of textures – from bold to handcrafted
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The newest collection from Sassoon celebrates that inherent individuality and cherishes distinctive identity
Trending
he newest launches to know and to stock on your retail shelf. Add to basket now!
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