MORE MAGIC IN EVERY TUBE

Want to make magic with Majirel? The pros show us how…

Majirel has been delivering colour performance and forging trusted relationships with stylists for over 40 years. But now it has been re-formulated, and comes in a new bigger size with more profit potential.

L’Oréal advanced technologies have created a formula that offers faster and smoother mixing with easier application*. Thanks to the new Odour Trapping Technology, the new Majirel offers up to 2x less ammonia odour*. Majirel offers even, rich colour from root to tip, as well as up to 100% white hair coverage,** that you have come to know and trust.

All that with 20% more product. Same price, more profit? That sounds like magic to us. But don't just take our word for it, hear from the Maji gurus themselves...

The Magic of Majirel

I choose Majirel for… Reliability

Maji GURU Siobhan Jones says:

Majirel is my go-to for permanent colour services, whether full coverage, grey blending, or colour transformations, I love how consistent the results are – it’s easy to work with and gives a precise, beautiful finish.

I'm known for grey coverage, with added dimension. Majirel covers 100% of greys, so I can tone or blend other shades for a multi-dimensional finish. I also love using it for root touch-ups and global colour when my clients want rich, even results.

I am obsessed with a lived-in brunette at the moment. This service is perfect for clients who want low-maintenance, dimensional colour, especially brunettes looking for natural-looking regrowth and shine throughout. I use Majirel for permanent colour at the roots (for grey coverage or soft depth) and pair with a DIA Light gloss through the mid-lengths and ends.

MAJIREL INSPIRES TRUST BECAUSE IT DELIVERS PREDICTABLE, LONG-LASTING RESULTS. THE COVERAGE IS ALWAYS RELIABLE, THE SHADES STAY TRUE TO TONE, AND THE HAIR FEELS NOURISHED AFTER COLOURING.

I know I can count on it to make my clients happy. Clients love how shiny and healthy their hair feels afterwards.

I choose Majirel for… Innovation

Maji GURU Anna Short says: Majirel is my bread and butter for root retouches and global applications.

THE ODOUR TRAPPING TECHNOLOGY IS GOING TO BE A WIN FOR THE COLOURIST AND THE CLIENT.

The technology works by reaching all three levels of the hair, providing conditioning and protection to each layer, which helps to create a reliable, consistent colour result. I love the predictability and reliability of Majirel - I know it will always deliver. My clients love the coverage and the perfect, even results. For resistant stubborn hair my go to would be the .0 range, the coverage is unbeatable! For the most natural looking copper I will always incorporate 7.4, as it gives incredible tonality without looking artificial. If I’m looking to neutralise warmth in the hair, 7.17 cool cover is my secret weapon!

I choose Majirel for… Trends

Maji GURU Marlon Hawkins says:

Majirel's range is so diverse it allows you to accommodate the vision and the person in your chair. Nowadays in terms of trends, it’s all about the individual – hair is their jewellery! The new Majirel boosters are incredible for evolving, adapting and achieving any on-trend colour.

It's so versatile – for global colour, neutralising, colour melts, white coverage, highlighting - the list goes on! The Odour Trapping Technology in a permanent ammonia-based product is a game changer for a client's experience too.

*Instrumental test ** Instrumental test, vs previous Majirel

GOING FROM 50MLS TO 60MLS AND STAYING AT THE SAME PRICE -YOU’RE GETTING MORE FOR YOUR MONEY -MORE USAGE AND MORE CLIENTS COVERED.

It's an amazing contribution from L’Oréal Professionnel to support salons at this current time.