STYLED TO LAST

Dyson’s tools are defining summer hair for every event

As temperatures rise and calendars fill with events including weddings, graduations and summer festivals, clients are looking for effortless styles that can withstand heat, humidity and long days on the move. With time often tight and demand high in the summer months, it’s essential to have tools on hand to create versatile, lasting styles for every occasion - first time around. Here, Demetri Deacon-Jones, Dyson EMEA Beauty Experience Training Manager, explains how achieving these looks starts with using the right tools.

Fast, Controlled Drying with Staying Power

Whether it’s a glossy blowout for a big day or preparing for back-to-back clients, the Dyson Supersonic r™ hair dryer is a salon essential this summer. With intelligent heat control, it dries fast and provides maximum user control for precision styling that lasts.

The Dyson Supersonic r™ was designed with the hairdresser in mind. Putting the user’s experience first, it weighs 20% less than previous versions and offers a curved "r" shape and smaller handle to improve comfort. Some core features are based on feedback from the original Dyson Supersonic™, including a new heating element and triple-foil system. It also includes five intelligent attachments with individual airflow and temperature ranges, allowing stylists to focus on creativity, not controls.

For example, the flyaway attachment is ideal for creating sculpted ponytails and sleek finishes that need to hold throughout the day. For added longevity, the Dyson Supersonic r™ has a cold shot function that can help to set styles without reaching for excessive hairspray.

Minimal Heat, Maximum Impact

One common mistake that stylists often make during the summer is using too much high heat. Tools that use air instead of high heat enable stylists to create a wide range of looks without compromising hair health. Styling with air is especially important when clients want to switch up their style regularly.

The Dyson Airwrap™ multi-styler is the perfect example of an air styler that can achieve volume, movement and effortless waves without extreme heat. For example, the round volumising brush attachment is ideal for second-day touch-ups or for adding lasting root lift throughout any event.

Sleek, Polished Styles

When it comes to polished finishes and ultimate control, the Dyson Corrale™ straightener delivers. Its flexing plates gather hair precisely, allowing stylists to straighten in fewer passes, resulting in reduced heat exposure and less damage.

Thanks to intelligent heat control, there’s no need to max out the temperature to achieve long-lasting results. Whether stylists are refining a glossy blowout or locking a sleek ponytail, the Dyson Corrale™ gives them the control they need.

With Dyson’s professional styling equipment, stylists have everything they need to achieve this summer’s hottest looks with ease and minimal heat damage. Clients notice the difference when salons use Dyson -it’s not just about how their hair looks, but how it feels.

For more information, visit: www.dyson.co.uk/commercial/hair-care