TAKING CARE OF BUSINESS

Using software to help manage appointments is one thing, but salon owner Ursula Moore at Bond, Shoreditch found Fresha transformed her business

Opening Bond in 2019 after perfecting her craft in London and Berlin, and in the film industry, Ursula Moore wanted her first venture as a salon owner to be just perfect. “I wanted an appointment booking system and my friend, and owner of Shoreditch Nails, recommended Fresha. I’ve never looked back."

After joining Fresha, Ursula started using it to manage her bookings. “Fresha is so easy,” she says. “It’s completely intuitive, so we started using it straight away and linked it to our website. All bookings made online, by phone or walk-in are booked on Fresha, as well as new clients via the Fresha marketplace.”

Processing payments - slick and seamless with Fresha

Ursula utilised the full range of Fresha features including payment processing and marketing features. “We’re a cashless salon, so as Fresha payments have the lowest transaction rates in the industry, 100% of our payments are handled through the in-salon terminal or online. It’s simplified everything.”

Marketing Bond with Fresha

Taking a proactive approach to her business, Ursula found Fresha’s marketing tools equally as effective and simple. Ursula explains: “The marketing tools are so easy to use and achieve amazing results.” With automated campaigns set up for clients who haven’t returned after 4 weeks, birthday vouchers, and regular promotions via Fresha’s Blast campaigns feature, Ursula has experienced a tangible business boost. “These campaigns are so successful. For example, we ran a pre-Christmas campaign encouraging clients to book and it resulted in 50 bookings within just a few hours.

“We also send new clients a thank you the day after their first appointment and incentivise them to book their next one, which is very effective. We also find the automated invitation for clients to leave a review to be highly effective.”

BOND, SHOREDITCH

Fresha gets better campaign results

Ursula also points out that Fresha campaigns have a high open and engagement rate. “Emails and texts sent via Fresha get really high open and response rates. Whether it’s filling a late spot or inviting clients back to the salon that haven’t been in for a while, Fresha email and text campaigns are very successful for us.”

Eliminating no-shows and late cancellation losses

On utilising Fresha to take advantage of cancellations or gaps in their calendar, Ursula says: “SMS reminders, no-show and late cancellation policies are so effective. In the last year, we’ve only had three no-shows! Client’s receive two reminders, so we didn’t receive a single complaint, and being automated takes emotion out of the situation too.”

Making consultation processes more efficient

With Fresha forms, Ursula has been able to streamline the consultation process. “Some services need a more in-depth consultation, but Fresha forms enable us to do as much pre-consultation as possible. It’s also enabled us to check the client’s Covid status.” With staff able to see their calendar, and the whole Bond team being part of the Fresha experience, Ursula sees it as vital to the running of Bond. She says: “We use reporting and analytics daily to future scope and plan campaigns around what’s happening. Fresha is like having a business partner and it’s so integral to Bond. I really couldn’t imagine salon life without it."